# Renaissance Revival Renaissance themes are revisited to communicate sophistication. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 27, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/baroque-revival ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Renaissance Revival trend? **Renaissance Revival:** Referencing both works by Renaissance masters and the architectural language associated with the cultural movement, both branding and design efforts make use of classical symbols to conflate products with the polished image of the era. Both as a means of articulating one's taste and of expressing nostalgia for classical antiquity, Renaissance imagery is often incorporated into purposefully modern products to create and emphasize contrast. ## At a Glance - Evidence: 4 featured examples - Articles from: May 2, 2014 to Feb 11, 2015 - Published: Oct 27, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Themes within the Renaissance Revival trend ### Renaissance Art and Architecture Revival Businesses can infuse classical symbols into purposefully modern products to create and emphasize contrast, as the use of Renaissance imagery is trendy and often incorporated into branding and design efforts. ### Versatile Luxury Fashion Combining traditional and contemporary elements of luxury in fashion is a trend that appeals to modern consumers, and businesses can create standout pieces that celebrate opulence and luxury for the modern renaissance man or woman. ### Artistic Sports Equipment Trendy brands are finding inspiration from Renaissance masterpieces and incorporating them into athletic equipment, creating a unique and cultured appeal that attracts consumers looking for functional yet visually-appealing products. ## What the Renaissance Revival trend means for industry ### For Fashion Industry Designers have been increasingly inspired by Renaissance art in recent years, incorporating classical symbols into their collections, and creating pieces that celebrate opulence and luxury in fashion. ### For Surf and Skate Industry Surf and skateboards have been given a stunning artistic revival for those looking for unique and luxurious products, making athletic equipment culturally relevant and aesthetically pleasing. ### For Architecture and Interior Design Industry Brands are referencing both works by Renaissance masters and the architectural language associated with the cultural movement to create stunning interior designs that evoke both nostalgia and sophistication among customers. ## Workshop question If you were to pair your brand with an artistic movement, which would be most effective? Why? ## Trend signals for Renaissance Revival Trend score 5.2 out of 10, from popularity 71%, activity 78%, freshness 8%. - Popularity: 71% - Activity: 78% - Freshness: 8% ## Examples of the Renaissance Revival trend 4 featured examples from May 2, 2014 to Feb 11, 2015. - [Refined Renaissance Lookbooks](https://www.trendhunter.com/trends/valentino-spring-summer): The Valentino Spring/Summer Lookbook Goes Back in Time (Category: Luxury) Implication: Fashion designers and retailers can tap into the Renaissance trend to offer customers unique and historical-inspired clothing and accessories. - [Historical Painting Shoes](https://www.trendhunter.com/trends/dr-martens-heaven-collection): The Dr. Martens Heaven Collection is Inspired by Hieronymus Bosch's Work (Category: Fashion) Implication: The fashion industry can take advantage of the integration of historical artwork into modern designs to create unique and attractive products with high demand. - [Artistic Surf Equipment](https://www.trendhunter.com/trends/boomart-renaissance-surfboard-collection): The Boom-Art Renaissance Surfboard Collection is for Cultured Surfers (Category: Art & Design) Implication: The creation of art-inspired surfboards presents a disruptive innovation opportunity for the art market to expand its reach and tap into a new customer base. - [Opulent Urban Apparel](https://www.trendhunter.com/trends/dolce-and-gabbana-menswear): The Latest Dolce and Gabbana Menswear Collection is Versatile (Category: Fashion) Implication: The luxury fashion industry is constantly evolving and innovative opulent collections, such as Dolce and Gabbana's recent men's collection, create opportunities for growth and exp… ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)