# Bargain Maternity Maternity collections offer cost-effective options for expectant moms. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 19, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/bargain-maternity ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Bargain Maternity trend? **Bargain Maternity:** In addition to becoming increasingly fashion-forward, maternity apparel is now becoming more affordable. Expectant moms are turning to options such as rental services or multifaceted garments in order to access the clothing and styles they want, for a fraction of the cost. The changing retail landscape speaks to the desires of Millennial consumers who recognize large-scale life events, such as pregnancy, as an opportunity to expand their personal brand. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 12, 2015 to Mar 3, 2016 - Published: Nov 19, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Bargain Maternity trend ### Affordable Maternity Collections Retailers are making maternity clothing collections increasingly accessible to more consumers, addressing a growing demand for more affordable options. ### Multifaceted Maternity Bras Designers are integrating multifaceted features such as adjustable straps and removable foam pads into maternity bras, catering to the needs of women whose bodies are constantly changing during their pregnancy and postpartum phases. ### Expanding Maternity Activewear Maternity activewear with expanding and shrinking components is beginning to emerge in the market, empowering moms-to-be to stay active even during pregnancy. ## What the Bargain Maternity trend means for industry ### For Fashion Retail As more retailers address growing demand for affordable maternity clothing, fashion companies can expand their market share by implementing affordable lines of clothing for all types of customers. ### For Athletic Apparel Athletic apparel designers can start crafting maternity lines with more functional features and flexible design features to better accommodate the needs of pregnant women who are active ### For Baby Product Retailers Retailers can explore opportunities to produce multifaceted, ergonomic and practical baby products that can simultaneously function as clothing and nursing accessories, in order to respond to the growing demand for affordable maternity clothing and accessories. ## Workshop question How can your services or products fit into individual consumers' self-curated personal brands? ## Trend signals for Bargain Maternity Trend score 3.2 out of 10, from popularity 46%, activity 43%, freshness 8%. - Popularity: 46% - Activity: 43% - Freshness: 8% ## Examples of the Bargain Maternity trend 5 featured examples from Nov 12, 2015 to Mar 3, 2016. - [Multifaceted Maternity Bras](https://www.trendhunter.com/trends/maternity-bra): This Cake Maternity Bra Transitions from Pregnancy to Nursing (Category: Fashion) Implication: The maternity fashion industry can explore the potential of designing multiuse maternity wear that adapts to the changing needs of expectant and nursing mothers. - [Stylish Nursing Sleepwear](https://www.trendhunter.com/trends/nursing-sleepwear): The Amoralia Seamless Nursing Nightdress Works Throughout Pregnancy (Category: Fashion) Implication: Disruptive innovation opportunities in the fashion industry to develop stylish and comfortable clothing options for pregnant and nursing women. - [Unlimited Maternity Rentals](https://www.trendhunter.com/trends/maternity-clothing-for-women): Le Tote Offers Flexible Subscriptions of Maternity Clothing for Women (Category: Fashion) Implication: Disruptive innovation opportunity: Explore the potential of on-demand subscription services for clothing and accessories. - [Expanding Maternity Activewear](https://www.trendhunter.com/trends/side-zip-jacket): The Ingrid & Isabel Active Side Zip Jacket Grows with the Wearer (Category: Fashion) Implication: The maternity fashion industry has the potential to disrupt traditional maternity clothing by introducing designs that are adaptable, functional, and versatile for women during an… - [Affordable Maternity Collections](https://www.trendhunter.com/trends/nursing-nightwear): Prices for Asda's Nursing Nightwear Range Begin at £2 (Category: Life-Stages) Implication: Retailers can offer affordable and stylish maternity collections that cater to all body shapes and sizes, leveraging sustainable clothing options ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)