# Bargain Apps Tech-savvy Gen X shoppers connect with brands offering digital discounts. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Oct 16, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/bargain-apps ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Bargain Apps trend? **Bargain Apps:** No longer sifting through endless magazines and newspapers to find the latest coupons for their favorite stores, the newly tech-integrated Gen X community is looking to engage with brands that make deal-hunting seamless via apps and mobile promotions. The generation that appreciates value but is still looking to spend money, Gen X consumers are integrating more mobile and online usage into their shopping habits to ensure they get the best bang for their buck. Brands adapting to this connected lifestyle are making sure to stand out through apps that make it easy to find money-saving offers. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 21, 2017 to Jan 19, 2018 - Published: Oct 16, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, Europe ## Themes within the Bargain Apps trend ### Mobile shopping and discount apps for Gen X consumers There is a potential opportunity for brands to create more discount and bargain apps designed specifically for Gen X who have integrated mobile and online usage habits into their shopping experiences primarily for ensuring the best value purchases. ### All-In-One Retail Apps with integrated consumer deals and discounts Future retail applications could provide a complete shopping experience for consumers - seamless online/offline shopping, integrated deals and discounts, easy checkouts, and other features catering to personalized consumer preferences. ### Social Shopping Communities with advice and suggestions Shopping communities can provide a social and interactive platform where users can connect, interact, and give feedback on their shopping experiences, which pinpoints a possible opportunity for brands to invest in developing platforms connecting users, retailers, and e-commerce sites. ## What the Bargain Apps trend means for industry ### For Discount Shopping Apps This technology can be used by retail companies to create loyalty programs, engage customers and promotions, and collect data for analysis to optimize their inventory and sales. ### For Fashion Retail eCommerce Platforms As bargain and discount hunting become more commonplace, retailers that develop platforms for bargain shoppers can enhance customer loyalty and increase sales in the long run. ### For Integrated Mobile Retail Services The integration of mobile app development in retail is significant in today's market as retail companies must find ways to engage customers and build brand loyalty through integrated and personalized shopping experiences. ## Workshop question How is hyper-connectivity impacting the way your consumer interact with your industry and how can you be a leader in connected engagement? ## Trend signals for Bargain Apps Trend score 4.4 out of 10, from popularity 74%, activity 51%, freshness 8%. - Popularity: 74% - Activity: 51% - Freshness: 8% ## Examples of the Bargain Apps trend 6 featured examples from Apr 21, 2017 to Jan 19, 2018. - [eCommerce Bargain Shops](https://www.trendhunter.com/trends/10-and-under): Items from Amazon's '$10 & Under' Collection Ship for Free (Category: Business) Implication: The introduction of a low-cost shopping collection with free shipping presents an opportunity for eCommerce platforms to replicate this model and attract cost-conscious consumers. - [Social Shopping Apps](https://www.trendhunter.com/trends/shopping-community): 'ShoppingMate' is a Shopping Community to Connect Consumers Together (Category: Business) Implication: The retail industry can use social shopping communities to create a more personalized and engaging shopping experience for their customers and help increase brand loyalty. - [Reward-Finding Shopping Apps](https://www.trendhunter.com/trends/cash-back-shopping): 'Dosh' Finds Cash Back Shopping Opportunities Automatically (Category: Tech) Implication: Disruptive innovation opportunity: Introduce a technology-driven solution to enhance the shopping experience by automatically applying rewards and discounts. - [Fashion Retail Sale Platforms](https://www.trendhunter.com/trends/discounted-fashion): 'Filch' Offers Discounted Fashion Deals from Your Favorite Stores (Category: Business) Implication: The 'Filch' platform offers a potential disruptive innovation opportunity in the e-commerce industry, revolutionizing the way consumers access and engage with fashion deals online. - [All-In-One Retail Apps](https://www.trendhunter.com/trends/the-target-app): Target is Merging the Target App and Its Cartwheel Offers App (Category: Tech) Implication: The integration of retail apps and barcode scanning technology presents opportunities for disruptive innovation in the retail technology industry by enabling a more convenient and… - [Drag-and-Drop Shopping Apps](https://www.trendhunter.com/trends/thinkover): 'Thinkover' Makes It Easy for Users to Save and Purchase Items on Sale (Category: Tech) Implication: Disruptive innovation opportunity: Integrate drag-and-drop shopping features into e-commerce websites and apps to enhance user experience. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)