# Bar Shampoo Shampoo bars allow for easy and waste-free cleansing. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 27, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/bar-shampoo ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Bar Shampoo trend? **Bar Shampoo:** Brands are increasingly offering shampoos in solid form, much like soap bars, so they can reduce the amount of packaging and waste they create in the production process. Innovations in this space has resulted in these products having high-quality ingredients that rival their liquid shampoo counterparts in efficacy. ## The consumer insight behind the Bar Shampoo trend When it comes to self-care, enironmentally conscious purchase decisions are on the rise as consumers reexamine all the aspects of their lives in which they tend to be wasteful. These individuals are drawn to "natural" brands that do as little harm to the environment as possible, whether that's in waste-reduction or reducing carbon emissions. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 2 to Aug 26, 2020 - Published: Aug 27, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Bar Shampoo trend ### Solid Shampoo Bars More brands are offering shampoo bars in solid form for eco-friendly and waste-reducing benefits, with high-quality ingredients that compete with liquid shampoo efficacy. ### Natural Plant-Based Products Consumers are more environmentally conscious and drawn towards natural brands that do little harm to the environment, creating opportunities for plant-based and sustainable products. ### Sensitivity and Special Considerations Brands are creating products that are catered to special needs such as sensitive scalps, creating an avenue for innovation with ingredients that consider these special considerations. ## What the Bar Shampoo trend means for industry ### For Personal Care The increase of environmentally conscious customers and natural ingredients in shampoo bars create opportunities for personal care brands to fill in the demand for sustainable products. ### For Sustainability From waste-reduction to plant-based ingredients, the shampoo bar trend lends an opportunity for innovative sustainability solutions to be applied to different industries. ### For Retail Brands that can cater to specific needs, such as scalp sensitivity, and offer eco-friendly alternatives to traditional products are more likely to break through in the retail space. ## Workshop question How is your brand prioritizing waste reduction? ## Trend signals for Bar Shampoo Trend score 3.4 out of 10, from popularity 50%, activity 42%, freshness 9%. - Popularity: 50% - Activity: 42% - Freshness: 9% ## Examples of the Bar Shampoo trend 4 featured examples from Apr 2 to Aug 26, 2020. - [Natural Plant-Based Shampoo Bars](https://www.trendhunter.com/trends/plantbased-shampoo-bar): Each & Every Expands into Haircare with a Universal Shampoo Bar (Category: Eco) Implication: Opportunity for personal care brands to expand their product lines by offering natural and sustainable haircare options. - [Avocado Mint Shampoo Bars](https://www.trendhunter.com/trends/lathers-shampoo-bar): Lather's Shampoo Bar is Eco-Friendly and Good for the Hair (Category: Lifestyle) Implication: Improving the manufacturing process of beauty products by utilizing natural ingredients with restorative properties to provide a more eco-friendly alternative to their customers. - [Fragrance-Free Hair Bars](https://www.trendhunter.com/trends/unscented-shampoo-conditioner): Ethique's Unscented Shampoo & Conditioner Bars Suit Sensitive Skin (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporate solid bar variations into existing hair care product lines to offer sustainable and eco-friendly options. - [High-Quality Shampoo Bars](https://www.trendhunter.com/trends/shampoo-bars): Odacité's 552M Bar Promises Professional Results Without Plastic Waste (Category: Fashion) Implication: The trend towards eco-friendly and natural ingredients creates opportunities for disruptive innovation in the personal care industry to cater to consumer demand. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)