# Banana-Based Brands are repurposing bananas as materials for clothing and accessories. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 23, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/bananabased ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Banana-Based trend? **Banana-Based:** Fibres and materials made from repurposed bananas or banana byproducts are being used to make everything from sneakers to organic traveling accessories. These products indicate how waste can be used as part of a circular economic system. ## The consumer insight behind the Banana-Based trend Consumers, increasingly aware of the environmental toll that current consumption habits have, are turning to brands that offer them eco-friendly alternatives to their current habits. Though not affordable or accessible to all, these small shifts are making brands take note on how their business models should adapt in the coming years-- with the hope of leading towards a more accessible environmentally friendly future. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 13, 2019 to Mar 23, 2021 - Published: Mar 23, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Banana-Based trend ### Circular Economy Fashion Using banana fibers and byproducts to create sustainable materials for clothing and accessories, contributing to a circular economic system. ### Plant-Based Alternatives Exploring natural materials like abacá, banana leaves, and banana oils as more sustainable alternatives to plastic-based materials. ### Eco-Friendly Footwear Incorporating sustainable materials like Bananatex and plant-based fabrics to create environmentally friendly footwear and accessories. ## What the Banana-Based trend means for industry ### For Fashion The fashion industry can adapt to circular economy principles and explore plant-based alternatives to create sustainable fashion products. ### For Travel Accessories The travel industry can shift towards eco-friendly products like the Banana Leaf Travel Kit made of natural components that can be safely disposed of after use to reduce environmental impacts. ### For Footwear The footwear industry can focus on creating sustainable shoes with materials like Bananatex and other plant-based fabrics to decrease the reliance on plastic-based materials. ## Workshop question How is your brand prioritizing eco-friendly production? ## Trend signals for Banana-Based Trend score 5.2 out of 10, from popularity 76%, activity 72%, freshness 10%. - Popularity: 76% - Activity: 72% - Freshness: 10% ## Examples of the Banana-Based trend 4 featured examples from Apr 13, 2019 to Mar 23, 2021. - [Organic Material Travel Kits](https://www.trendhunter.com/trends/banana-leaf-travel-kit): The Banana Leaf Travel Kit is Crafted from Natural Components (Category: Eco) Implication: The travel accessories industry has the opportunity to innovate with sustainable materials to keep up with the demand of conscious and environmentally-friendly consumers. - [Banana Fiber Fabrics](https://www.trendhunter.com/trends/plant-based-material): Bananatex is a Technical Plant-Based Material Made Purely from Banana Plants (Category: Eco) Implication: The fashion industry can leverage the use of Bananatex and other plant-based materials to create sustainable and eco-friendly clothing lines. - [Banana-Based Sneakers](https://www.trendhunter.com/trends/hm-x-good-news): H&M x Good News Created a Sneaker Collection Using Bananatex (Category: Eco) Implication: The fashion industry can benefit from incorporating innovative and eco-friendly materials such as Bananatex to create more sustainable and ethical fashion products. - [Sustainable Knit Running Shoes](https://www.trendhunter.com/trends/runner-style): Rick Owens and VEJA Unveil Two Eco-Friendly Runner Styles (Category: Fashion) Implication: Opportunity for disruptive innovation: Incorporate sustainable materials and manufacturing processes into footwear production. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)