# Banana Base Banana flour replaces traditional wheat-based meals and snacks. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 26, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/banana-base ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Banana Base trend? **Banana Base:** The use of banana flour as a base for everything from pasta to baking mixes is on the rise, with this product being used as a replacement for wheat-based products that many consumers now cannot, or choose not to, consume. ## The consumer insight behind the Banana Base trend Thanks to the role social media has played in helping people share their daily lives, food has become something that consumers strongly tie into their identity. As a result, consumers have become increasingly particular in their choices, with many favoring novel ingredients that communicate a stronger commitment to one's health and wellness. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 9, 2017 to Dec 21, 2018 - Published: Dec 26, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Banana Base trend ### Plant-Based and Gluten-Free Alternatives Many conscious consumers are now looking for plant-based and gluten-free alternatives to use in their home cooking and baking projects, including products that are made from legumes, ancient grains and nuts that offer added benefits for one's health. ### Novel Ingredients for Health and Wellness Consumers have become increasingly particular in their choices, with many favoring novel ingredients that communicate a stronger commitment to one's health and wellness. ### Food as a Personal Identity Thanks to the role social media has played in helping people share their daily lives, food has become something that consumers strongly tie into their identity. ## What the Banana Base trend means for industry ### For Alternative Flours and Baking Mixes Business professionals in the food industry could explore offering alternative flours and baking mixes made from bananas, chickpeas, buckwheat, quinoa, and coconut for health-conscious consumers who are looking for gluten-free and plant-based options. ### For Non-Dairy Yogurt and Alternative Ingredients Incorporating banana flour into non-dairy yogurt or using it as an all-natural stabilizer could provide disruptive innovation opportunities for business professionals in the dairy or food additives industry. ### For Paleo and Healthy Pasta Alternatives Entrepreneurs in the pasta industry could explore creating healthy pasta alternatives for paleo consumers using green banana flour and other minimal ingredients. ## Workshop question Consider how your brand could customize its product/service to appeal to a new group of consumers. ## Trend signals for Banana Base Trend score 2.7 out of 10, from popularity 34%, activity 40%, freshness 8%. - Popularity: 34% - Activity: 40% - Freshness: 8% ## Examples of the Banana Base trend 4 featured examples from Mar 9, 2017 to Dec 21, 2018. - [Banana-Based Baking Mixes](https://www.trendhunter.com/trends/mixes-for-baking): Zuvii's Organic Mixes for Baking are Formulated with Banana Flour (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate banana flour into baking mixes as a healthier alternative to traditional flours in the food manufacturing industry. - [Banana Flour Yogurts](https://www.trendhunter.com/trends/new-nondairy-yogurt): IAG is Developing a New Non-Dairy Yogurt Made with a High-Starch Fruit (Category: Lifestyle) Implication: The food and beverage industry can benefit from the development of innovative and unique non-dairy products like yogurt made with high-starch fruits or all-natural stabilizers. - [Banana-Based Flours](https://www.trendhunter.com/trends/banana-flour): Pereg Makes Gluten-Free Banana Flour from the Ripened, Peeled Fruit (Category: Lifestyle) Implication: Food manufacturers can incorporate banana-based flours into their product lines to cater to demand for gluten-free and plant-based alternatives. - [Banana-Based Paleo Pastas](https://www.trendhunter.com/trends/paleo-pasta): Pieno Makes High-Fiber Superfood Pasta from Green Bananas (Category: Lifestyle) Implication: The food and beverage industry can explore the production and marketing of innovative pasta products that cater to specific dietary needs and preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)