# Bamboo Serums Skincare serums adopt bamboo extracts for their benefits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 5, 2022 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/bamboo-serums ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Bamboo Serums trend? **Bamboo Serums:** Skincare brands are now using the various properties of bamboo in their serums. Applying bamboo-based actives onto the skin is said to improve hydration and radiance, while catering to consumers' preference for "natural" skincare. ## The consumer insight behind the Bamboo Serums trend Consumers have been turning to "natural" skincare ingredients because they're more likely to be familiar with them, and because they're more likely to be sustainable. These consumers are turning to brands that prioritize natural ingredients and branding so consumers can feel better about their purchases. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 8, 2020 to May 31, 2022 - Published: Jun 5, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Bamboo Serums trend ### Natural Skincare Brands prioritizing natural ingredients to cater to consumers' preference for sustainability and familiarity. ### Cica Serums Skincare products incorporating centella asiatica extract and other plant-based ingredients known for their moisturizing, healing, and anti-inflammatory properties. ### Bamboo-based Skincare Skincare brands incorporating bamboo extracts in their serums and moisturizers to improve hydration and radiance. ## What the Bamboo Serums trend means for industry ### For Beauty and Skincare Opportunities for developing new and more sustainable and natural skincare products with plant-based ingredients to cater to the changing needs of consumers. ### For K-Beauty Opportunities for further exploration of the intersection between Korean beauty and clean skincare to provide consumers with cruelty-free and vegan options. ### For Wellness Opportunities for developing skincare products that cater to consumers' desire for self-care and nourishment from natural and sustainable ingredients. ## Workshop question How is your brand establishing trust between itself and its customers? ## Trend signals for Bamboo Serums Trend score 4.1 out of 10, from popularity 57%, activity 54%, freshness 12%. - Popularity: 57% - Activity: 54% - Freshness: 12% ## Examples of the Bamboo Serums trend 4 featured examples from Dec 8, 2020 to May 31, 2022. - [Clean K-Beauty Brands](https://www.trendhunter.com/trends/otzi): Otzi Infuses Its Products with Ingredients Like Bamboo Water & Ginseng Berry (Category: Fashion) Implication: The beauty industry can use the increasing demand for clean K-beauty skincare as an opportunity to create disruptive and innovative products that incorporate natural ingredients. - [Calming Cica Serums](https://www.trendhunter.com/trends/cica-serum): Manyo's Our Vegan Heartleaf 98 Cica Serum Soothes Stressed Skin (Category: Fashion) Implication: The Skincare industry can take advantage of this trend by developing innovative and effective skin formulations using plant-based ingredients to create soothing and healing skinca… - [Hydrating Bamboo Serums](https://www.trendhunter.com/trends/bamboo-super-serum): Erborian's Bamboo Super Serum is Formulated with 80% Bamboo Extracts (Category: Fashion) Implication: Skincare companies can explore the use of bamboo extracts and prebiotics for their formulations to target improved skin hydration and balance. - [Priming Illuminating Serums](https://www.trendhunter.com/trends/let-me-glow-illuminating-serum): The Let Me Glow Illuminating Serum Brightens, Plumps and Primes (Category: Pop Culture) Implication: Product developers in the beauty and skincare industry should focus on creating innovative, vegan-friendly products that have multi-functional benefits for skin and enhance user s… ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Crafted Timepieces](https://www.trendhunter.com/protrends/crafted-timepieces) (Luxury) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Living Fungal Textiles](https://www.trendhunter.com/trends/programmable-fungal-platform) All articles: [Eco](https://www.trendhunter.com/eco)