# Bamboo Self-Care The American market is adopting traditional Korean jugyeom health practices. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Oct 21, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/bamboo-salt-selfcare ## Key Figures - Trend score: 2.1/10 - Evidence articles: 4 ## What is the Bamboo Self-Care trend? **Bamboo Self-Care:** The traditional Korean jugyeom ingredient is becoming accessible in America through self-care products. It is a bamboo salt prepared by packing bay salt in a bamboo stem and baked over pine wood. Its benefits include alkalizing effects, detoxification, and toxin neutralization. ## The consumer insight behind the Bamboo Self-Care trend Modern consumers can access information quickly, becoming experts in a given topic within a relatively short time span. When researching, these individuals associate pure ingredients with health due to the minimal amount of modifications. This is especially prominent in the wellness space, leading consumers to seek holistic practices that honor natural and ancient formulations. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 29, 2018 to Oct 21, 2020 - Published: Oct 21, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Bamboo Self-Care trend ### Holistic Wellness Consumers are seeking ancient and natural formulations for wellness and self-care products. ### Cultural Heritage Brands are integrating traditional practices and ingredients from other cultures into their products. ### Sustainability Brands are creating eco-friendly and non-toxic products for health and personal care. ## What the Bamboo Self-Care trend means for industry ### For Beauty The beauty industry can incorporate traditional ingredients and practices from other cultures to create natural, holistic wellness products. ### For Healthcare The healthcare industry can implement natural and non-toxic remedies to promote health and wellness for patients. ### For Consumer Goods Consumer goods companies can focus on sustainable and eco-friendly products that align with consumers' values and preferences. ## Workshop question How can your brand honor ancient practices in your products or services? ## Trend signals for Bamboo Self-Care Trend score 2.1 out of 10, from popularity 30%, activity 24%, freshness 9%. - Popularity: 30% - Activity: 24% - Freshness: 9% ## Examples of the Bamboo Self-Care trend 4 featured examples from Aug 29, 2018 to Oct 21, 2020. - [Bamboo Salt Toothpastes](https://www.trendhunter.com/trends/ojook): OJOOK Fuses Self-Care Rituals with Eastern Wellness Philosophy (Category: Lifestyle) Implication: Oral care companies can incorporate sustainable and non-toxic materials in their products to stay competitive and meet consumer demand. - [Bamboo Salt Moisturizers](https://www.trendhunter.com/trends/lightweight-moisturizer): DERMAdoctor's Lightweight Moisturizer Features Jukyeom (Category: Fashion) Implication: The beauty and skincare industry can take advantage of the trend by developing new products that feature Jukyeom as a key ingredient. - [Calming Bamboo Salt Grinds](https://www.trendhunter.com/trends/roasted-bamboo-salt): The 9X Roasted Bamboo Salt Can be Used for Multiple Purposes (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the health and wellness industry by incorporating natural ingredients and addressing specific health concerns. - [White Tea Salty Toothpastes](https://www.trendhunter.com/trends/bamboo-salt-toothpaste): The White Tea and Bamboo Salt Toothpaste Effectively Cleanses (Category: Lifestyle) Implication: Opportunity for the oral care industry to develop innovative toothpaste products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)