# Balanced Glucose Brands tout the glucose-balancing functions of their foods and supplements. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 17, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/balanced-glucose ## Key Figures - Trend score: 4.3/10 - Evidence articles: 8 ## What is the Balanced Glucose trend? **Balanced Glucose:** Brands are prioritizing glucose-balancing in the foods and supplements they offer, meeting the needs of people with diabetes, as well as those monitoring their blood sugar levels for non-essential health purposes. With the rise in popularity of restrictive eating habits like ketogenic diets, consumers are now better aided by brands to do the work for them in servicing their health rituals. ## The consumer insight behind the Balanced Glucose trend While some consumers are attempting to take a more proactive approach to their health and wellness, it can be quite challenging to do so all of the time. The option to reactively find balance delivers mush needed flexibility and empowerment to those on restriction diets by enabling them to meet their goals. ## At a Glance - Evidence: 8 featured examples - Articles from: Dec 10, 2018 to Sep 9, 2023 - Published: Jun 17, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Balanced Glucose trend ### Glucose-Balancing Foods and Supplements Brands are prioritizing glucose-balancing in the foods and supplements they offer, meeting the needs of people with diabetes, and providing balance for restrictive eating habits by enabling them to meet their goals. ### Natural Glucose Control Vitamins Natural glucose control vitamins like Nutonen by Simple Promise are spotlighting botanicals like Banaba leaf, aiding with diabetes prevention, and curbing drowsiness, fatigue, and thirst. ### Honey-Sweetened Snacks Snack brands like Plotz! Honey Nutters are highlighting the use of honey in place of sugar as a natural sweetener that is beneficial for limiting blood glucose level spikes, managing cholesterol, and providing important trace minerals. ## What the Balanced Glucose trend means for industry ### For Health and Wellness Industry The health and wellness industry can leverage these trends to develop products that help people manage their blood sugar levels, boost energy, and curtail health issues related to glucose levels. ### For Food and Beverage Industry The food and beverage industry can create products that offer natural glucose control, help people balance their sugar intake, and provide tasty snacks that are made with clean and simple ingredients. ### For Supplement Industry The supplement industry can cater to people who are looking for natural solutions to manage their glucose levels, create products that contain botanicals like Banaba leaf, offer essential vitamins and minerals, and help with diabetes prevention. ## Workshop question How could your brand better cater to emerging consumer rituals within its area of expertise? ## Trend signals for Balanced Glucose Trend score 4.3 out of 10, from popularity 60%, activity 52%, freshness 18%. - Popularity: 60% - Activity: 52% - Freshness: 18% ## Examples of the Balanced Glucose trend 8 featured examples from Dec 10, 2018 to Sep 9, 2023. - [AI-Generated Snack Bars](https://www.trendhunter.com/trends/notsnack-protein-bars): NotSnack Protein Bars Feature Plant-Based Protein & Slow-Release Carbs (Category: Lifestyle) Implication: The use of AI in crafting snack bars introduces a disruptive innovation potential in the food-tech industry. - [Honey-Sweetened Snack Cubes](https://www.trendhunter.com/trends/nut-clusters): The Plotz! Honey Nutters Nut Clusters are Held Together by Honey (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate clean ingredients and alternative sweeteners into the snack industry, focusing on health-conscious consumers. - [Apple Cider Vinegar Supplements](https://www.trendhunter.com/trends/apple-cider-vinegar-supplement): Bragg's Supplements Deliver the Benefits of Apple Cider Vinegar (Category: Lifestyle) Implication: The emergence of apple cider vinegar supplements presents an opportunity for the supplement industry to create unique and convenient formats to deliver health benefits. - [Plant-Powered Metabolic Supplements](https://www.trendhunter.com/trends/metabolic-supplement): Metavo Provides Advanced Weight & Blood Sugar Support (Category: Lifestyle) Implication: Metabolic supplements like Metavo present an opportunity for disruptive innovation in the healthcare industry. - [Natural Glucose Control Vitamins](https://www.trendhunter.com/trends/glucose-control): Nutonen by Simple Promise Spotlights Banaba Botanicals (Category: Lifestyle) Implication: The health supplements industry has an opportunity to develop more products using natural, effective ingredients like Banaba leaf botanicals. - [Glucose-Regulating Supplements](https://www.trendhunter.com/trends/pep2dia): The Pep2Dia Dietary Supplement Regulates Sugar Levels After Meals (Category: Lifestyle) Implication: The health and wellness industry can tap into the trend of glucose-regulating supplements by developing natural and safe products to help consumers manage their blood sugar levels. - [Blood Sugar-Balancing Drinks](https://www.trendhunter.com/trends/harmony-collection): Pervida's Harmony Collection Enhances the Energy Available to Muscles (Category: Lifestyle) Implication: The beverage industry can explore the development of low-sugar, sugar-free, and all-natural drink options to cater to consumer demand for healthier alternatives. - [Homeopathic Pepper Extracts](https://www.trendhunter.com/trends/pepper-essential-oil): This Chili Pepper Essential Oil Shares the Benefits of Capsaicin (Category: Lifestyle) Implication: The food industry can explore innovative ways to incorporate alcohol extracted chili oil for flavor enhancement and product differentiation. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)