# Bacon Nation America's obsession with bacon inspires a variety of offbeat products. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jun 22, 2012, updated Jun 26, 2012 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/bacon-nation ## Key Figures - Trend score: 2.9/10 - Evidence articles: 10 ## What is the Bacon Nation trend? **Bacon Nation:** The truth is in the cured meat: According to The Week, Americans eat, on average, about 18 pounds of bacon per year. While there isn't a concrete explanation for this unhealthy obsession with bacon (aside from salty meat = good), it is a fact that brands simply can't ignore. Thus, the number of bacon-inspired products is on the rise, with things like bacon-flavored drinks and desserts coming to the fore. What this means for brands is that, when it comes to bacon, nothing -- no matter how bizarre -- is really off limits. ## At a Glance - Evidence: 10 featured examples - Articles from: Dec 1, 2011 to Jun 11, 2012 - Published: Jun 22, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Bacon Nation trend ### Bacon-Flavored Craze The craze for bacon-infused food products has become apparent with bacon-flavored desserts, drinks, condiments, ice creams, and even bacon-inspired funeral gear. ### Unconventional Flavors Food and beverage companies are increasingly experimenting with unconventional flavors such as bacon flavored beverages and condiments. ### Meat-Flavored Oils and Sprays Meat-flavored oils and sprays such as bacon-flavored olive oil and bacon spray fresheners offer a convenient way to infuse dishes with the flavor of meat. ## What the Bacon Nation trend means for industry ### For Food and Beverage Industry The unconventional flavors trend in the food and beverage industry presents opportunities for companies to create unique and differentiated products that can attract new customers. ### For Funeral Industry The bacon-inspired funeral gear trend will appeal to bacon lovers, presenting an opportunity for companies in the funeral industry to cater to this niche market. ### For Home Goods and Fragrance Industry The meat-scented air freshener and bacon-scented coffin air freshener trends indicate opportunities for companies in the home goods and fragrance industry to experiment with unconventional scent profiles that cater to niche markets. ## Trend signals for Bacon Nation Trend score 2.9 out of 10, from popularity 37%, activity 41%, freshness 8%. - Popularity: 37% - Activity: 41% - Freshness: 8% ## Examples of the Bacon Nation trend 10 featured examples from Dec 1, 2011 to Jun 11, 2012. - [Bizarre Food-Flavored Beverages](https://www.trendhunter.com/trends/lester-fixins-flavored-sodas): Lester Fixin Sodas Offer Outlandish Drinks (Category: Lifestyle) Implication: The beverage industry can explore unconventional flavor profiles to cater to consumers' desire for unique taste experiences. - [Food-Inspired Funeral Gear](https://www.trendhunter.com/trends/jds-foods-bacon-coffin): The J&D's Foods Bacon Coffin Makes The Afterlife a Sizzle (Category: Unique) Implication: The food and beverage industry can explore the creation of novelty food-themed products to cater to specific consumer interests and preferences. - [Early Bird Cakes](https://www.trendhunter.com/trends/maple-french-toast-and-bacon-cupcakes): These Maple French Toast and Bacon Cupcakes are the Perfect Tribute to Breakfast (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introducing innovative breakfast-inspired dessert products or menu items in the food and beverage industry to appeal to adventurous eaters. - [Bacon-Only Bakeries](https://www.trendhunter.com/trends/baconery-restaurant): The Baconery Restaurant Focuses on Pork-Centric Confections (Category: Lifestyle) Implication: Bakeries can explore the incorporation of unusual or niche ingredients, like bacon, to stand out in the competitive food industry. - [Bold Breakfast Ice-Cream](https://www.trendhunter.com/trends/bacon-and-egg-icecream): The Fat Duck Restaurant Serves Bacon and Egg Dessert (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to leverage innovative and disruptive flavor combinations like breakfast ice-cream to create new, memorable experiences. - [Chocolate-Covered Pork](https://www.trendhunter.com/trends/nutella-coated-bacon): Nutella-Coated Bacon Will Give You an Instant Heart Attack (Category: Lifestyle) Implication: The industry providing diverse and unique food options to consumers looking for new experiences. - [Porky Present Sheets](https://www.trendhunter.com/trends/bacon-wrapping-paper): The Bacon Wrapping Paper is a Great Concealer (Category: Pop Culture) Implication: The e-commerce industry can benefit from offering a variety of unique and fun wrapping paper options to enhance the customer's online shopping experience. - [Meat-Flavored Condiments](https://www.trendhunter.com/trends/bacon-olive-oil): This Bacon Olive Oil is Sure to Add Extra Zest to Your Dish (Category: Lifestyle) Implication: The food and beverage industry will see opportunities for innovation in the development of new meat-flavored condiments, like bacon oil, to meet the demand of adventurous consumer… - [Bold Meaty Colognes](https://www.trendhunter.com/trends/bacon-spray-freshener): Sport a Tantalizing Carnivorous Odor with the Bacon Spray Freshener (Category: Unique) Implication: The fragrance industry can expand its product offerings to include meat-based scents for personal and home use. - [Porky Breakfast Pastes (UPDATE)](https://www.trendhunter.com/trends/squeez-bacon): Squeez Bacon Puts the Taste of the Sizzling Snack into Bottle Form (Category: Lifestyle) Implication: Disruptive innovation opportunities to create unique and convenient condiment products. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - 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