# Back Country Chic Wilderness-inspired fashion and photography appeal to laid-back attitudes. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 10, 2011 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/back-country-chic ## Key Figures - Trend score: 5.4/10 - Evidence articles: 7 ## What is the Back Country Chic trend? **Back Country Chic:** Fashion is taking it to the great outdoors, with more camp- and wilderness-inspired themes and styles taking the spotlight. While cityscapes, hotel room backdrops and green screens have been the norm for fashion photography, this rugged direction promotes a more relaxed calm, with its naturalistic elements and laid-back attire. The fashion consumer is encouraged to unwind and eschew the strict and structured aesthetic that has prevailed in recent seasons. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 6, 2010 to Jul 29, 2011 - Published: Nov 10, 2011 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Back Country Chic trend ### Nature-Inspired Fashion Fashion is exploring more camp- and wilderness-inspired looks and styles to promote a more relaxed, natural aesthetic. ### Eco-conscious Mindset Green-minded consumers value reconnecting with nature, efficient design, and the reduction of waste — companies can target these values to attract more customers. ### Imaginative Photography Artistic photos showcasing nature's landscapes and settings are especially effective at evoking emotions and appealing to viewers' imaginations. ## What the Back Country Chic trend means for industry ### For Fashion Industry professionals can draw inspiration from nature to create more relaxed, naturalistic clothing. ### For Photography There are many ways to creatively capture the beauty of nature, both in the studio or outside. ### For Tourism Targeting the eco-conscious traveler can lead to sustainable and unique travel opportunities in the wilderness. ## Trend signals for Back Country Chic Trend score 5.4 out of 10, from popularity 73%, activity 80%, freshness 8%. - Popularity: 73% - Activity: 80% - Freshness: 8% ## Examples of the Back Country Chic trend 7 featured examples from Sep 6, 2010 to Jul 29, 2011. - [Wild Wilderness Photography](https://www.trendhunter.com/trends/marysia-mnich): Piotr Stoklosa Gets Marysia Mnich Close to Nature (Category: Eco) Implication: Disruptive innovation opportunity to redefine beauty, style, and fashion standards in photography. - [Frisky Feral Photography](https://www.trendhunter.com/trends/tallulah-morton-elle-france-july-2011): The Tallulah Morton ELLE France July 2011 Shoot is Wild in the Wilderness (Category: Marketing) Implication: Disruptive innovation opportunity: Implement AI-powered virtual fashion assistants that provide personalized styling advice and recommendations. - [Spellbinding Cavewoman Photography](https://www.trendhunter.com/trends/krystal-glynn-fashion-gone-rogue): This Krystal Glynn Fashion Gone Rogue Shoot Runs Wild (Category: Fashion) Implication: Disruptive innovation opportunity for photographers to push the boundaries of traditional photography and create immersive, dreamlike experiences. - [Casual Cottage Catalogs](https://www.trendhunter.com/trends/wesc-summer-2011): The WeSC Summer 2011 Lookbook is Full of Relaxing Looks (Category: Fashion) Implication: Reimagine the hospitality industry by creating unique and eco-friendly camping and cottaging experiences to cater to the growing demand for relaxed and nature-centric vacations. - [Forest Fusion Photography](https://www.trendhunter.com/trends/oliver-morris): Photographer Oliver Morris Puts Women and the Woods Together (Category: Fashion) Implication: Photographers can incorporate the fusion of humans and nature into their portfolios, attracting clients who appreciate unique and artistic images. - [Lumberjack Fashion Shoots](https://www.trendhunter.com/trends/master-piece-spring-summer-2011): The Master-Piece Spring/Summer 2011 Collection is Wild (Category: Fashion) Implication: Fashion brands can explore the market for outdoor-inspired clothing and accessories. - [Camp Couture](https://www.trendhunter.com/trends/fashion-156): Fashion 156 Photo Shoot Brings the City to the Great Outdoors (Category: Fashion) Implication: Fashion brands can leverage the trend of neon camping fashion to create novel and stylish camping couture. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)