# Babyvertising Capturing attention with cute images of infants and toddlers. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 18, 2012, updated Mar 27, 2012 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/babyvertising ## Key Figures - Trend score: 4.6/10 - Evidence articles: 8 ## What is the Babyvertising trend? **Babyvertising:** It's evident that consumers respond well to cute imagery, which is why advertisements featuring cute babies are so popular. One of the most notable ads of all time is Evian's 2009 commercial featuring rollerskating babies; this kicked off a slew of ads themed on infants, making them now a common part of the advertising game. Babies are used in ads for all kinds of products, from insurance and clothing to mattresses and motorcycles, and -- unless consumers suddenly stop thinking they're cute -- brands are unlikely to stop. ## At a Glance - Evidence: 8 featured examples - Articles from: Apr 17, 2011 to Jan 15, 2012 - Published: Jan 18, 2012 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Babyvertising trend ### Baby-centric ad campaigns Advertising campaigns incorporating babies in their ads are becoming increasingly more common, appealing to consumer's love for cute imagery. ### Use of infant model photography in advertisements Advertising agencies are creatively featuring babies to capture the attention of consumers in print and digital ads. ### Child perspective campaigns Some advertising campaigns aimed towards parents are attempting to cater to children as well, showcasing imaginative worlds and items from a baby's perspective. ## What the Babyvertising trend means for industry ### For Advertising Incorporating cute babies into advertisements could increase audience engagement and brand recognition. ### For Baby products Advertisements that showcase infant products with a creative and imaginative flair could appeal to parents and stand out from competitors in this industry. ### For Marketing and Branding Marketing and brand professionals could utilize a child's perspective and creative campaign themes to portray the brand in a unique way that captivates audiences. ## Trend signals for Babyvertising Trend score 4.6 out of 10, from popularity 67%, activity 62%, freshness 8%. - Popularity: 67% - Activity: 62% - Freshness: 8% ## Examples of the Babyvertising trend 8 featured examples from Apr 17, 2011 to Jan 15, 2012. - [Badass Baby Campaigns](https://www.trendhunter.com/trends/harley-davidson-ads): The Harley-Davidson Ads Illustrate the Spirit of the Motorcycle Company (Category: Marketing) Implication: Opportunity for advertising agencies to create bold and memorable campaigns that resonate with target audiences. - [Infant Perspective Advertising](https://www.trendhunter.com/trends/cam-il-mondo-del-bambino-campaign): This Cam Il Mondo Del Bambino Campaign Dreams Up Imaginative Items (Category: Life-Stages) Implication: Opportunity for companies in the consumer goods industry to develop and offer child-centric products that prioritize both safety and enjoyment. - [Messy Baby Advertisements](https://www.trendhunter.com/trends/olvarit-babyfoods-commercial): The Olvarit Babyfoods Commercial Brings Tots to a Fancy Restaurant (Category: Lifestyle) Implication: Companies in the baby food industry can embrace the value of home-cooked meals and create convenient, healthy options for parents on the go, as shown in the Olvarit commercial. - [Moody Baby Marketing](https://www.trendhunter.com/trends/dbi-federal-childsurance-ads): These DBI Federal Childsurance Ads Urge You to Care While They're Cute (Category: Marketing) Implication: Opportunity for insurance companies to develop specialized products and policies that cater to parents saving for their children's future. - [Breakdancing Baby Videos](https://www.trendhunter.com/trends/tony-kelly-american-apparel): The Tony Kelly American Apparel Ad is Hilarious and Enthralling (Category: Life-Stages) Implication: The fashion apparel industry can use breakout videos and captivating ad campaigns to connect with their target audience and build brand awareness. - [Anti-Aging Sleepvertising](https://www.trendhunter.com/trends/comforta-mattresses-campaign): This Comforta Mattresses Campaign Markets Sleeping Like a Baby (Category: Life-Stages) Implication: Disruptive innovation opportunity: Introducing innovative mattress technologies and materials to enhance sleep quality and comfort. - [Knife-Cuddling Campaigns](https://www.trendhunter.com/trends/milwaukee-health-department): The City of Milwaukee Health Department Ads Show Sleeping Baby Dangers (Category: Marketing) Implication: Disruptive innovation opportunity: Leverage creative strategies and mediums to develop impactful campaigns that raise awareness and drive behavioral change. - [Clapperboard Nap Campaigns](https://www.trendhunter.com/trends/heinz-golden-sleep): The Heinz Golden Sleep Ads Show Sleeping in Action (Category: Marketing) Implication: An industry that has an opportunity to disrupt the market with direct and clever advertising campaigns that emphasize control for parents. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)