# Self-Service Ads Platforms are making it easier to create and manage mobile ads. By [Daniel Johnson](https://www.trendhunter.com/DanielJohnson) | Published May 12, 2020 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/b2b-selfservice-mobile-ads ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Self-Service Ads trend? **Self-Service Ads:** Mobile platforms are making it increasingly easy to place and manage ads through new tools and self-service systems. This empowers organizations to create high-level content, without the need to spend significant resources producing an ad. The B2B solution allows more companies to advertise to large numbers of viewers. ## The consumer insight behind the Self-Service Ads trend Companies are looking for cost-effective ways to get their products in front of a high number of consumers. This is especially important for small businesses who may not be able to allocate a lot of resources into advertising. As a result these organizations continue to look for functional advertised solutions, that are offered at a reduced cost. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 6, 2019 to Apr 29, 2020 - Published: May 12, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Self-Service Ads trend ### Self-Service Ad Platforms Providing self-service ad platforms can help organizations to expand their reach by making advertisement more accessible and cost-effective. ### AI-Powered Social Media Ad Management AI-powered social media ad management can help marketers to streamline their ad campaigns by analyzing platform performance and optimizing spending. ### Mobile Third-Party Advertising Tests Third-party ad testing can help social media platforms to expand their advertising presence and generate more revenue. ## What the Self-Service Ads trend means for industry ### For Marketing and Advertising Self-service ad platforms, ad management tools, and third-party advertising tests are all innovations that can disrupt the marketing and advertising industry. ### For E-commerce and Retail Innovations in self-service ad platforms and ad management tools can provide e-commerce and retail businesses with new ways to connect with consumers and sell products. ### For Social Media and Technology Mobile third-party advertising tests and AI-powered ad management are examples of how social media and technology companies can drive innovation in the advertising industry. ## Workshop question How can your organization benefit from increased visibility with younger consumers? ## Trend signals for Self-Service Ads Trend score 3.3 out of 10, from popularity 52%, activity 40%, freshness 9%. - Popularity: 52% - Activity: 40% - Freshness: 9% ## Examples of the Self-Service Ads trend 5 featured examples from Aug 6, 2019 to Apr 29, 2020. - [AI-Powered Social Media Ad Management](https://www.trendhunter.com/trends/customer-experience-platform1): Sprinklr Added TikTok to Its Customer Experience Platform (Category: Marketing) Implication: Sprinklr's platform shows potential for the digital marketing industry by offering a comprehensive and convenient solution for social media campaign management. - [Video Platform Advertising Partnerships](https://www.trendhunter.com/trends/the-trade-desk): TikTok Singed an Advertising Deal with the Trade Desk (Category: Tech) Implication: Developing innovative advertising technologies and platforms can help businesses capitalize on the growing demand for ad inventory on popular social media platforms. - [Accessible Social Media Advertising](https://www.trendhunter.com/trends/instant-tool): Snapchat Has Created an Instant Tool for Vertical Ads (Category: Tech) Implication: The introduction of Snapchat's Instant Create tool highlights a disruptive innovation in social media advertising, allowing businesses to easily create vertical ads, enhancing tar… - [Self Service Ad Platforms](https://www.trendhunter.com/trends/walmart-media-group): The Walmart Media Group Will Launch a Self Service Ad Business in 2020 (Category: Business) Implication: By offering self-serve ad platforms, retail companies can increase revenue and enhance their digital advertising capabilities. - [Mobile Third-Party Advertising Tests](https://www.trendhunter.com/trends/audience-network1): Snapchat is Testing Audience Network Advertisements (Category: Tech) Implication: Snapchat's audience network testing opens up new possibilities and challenges for the mobile advertising industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)