# Avocado Extravaganza Avocado is being reformatted as a reaction to its pop cultural significance. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 1, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/avocado-extravaganza ## Key Figures - Trend score: 4.5/10 - Evidence articles: 7 ## What is the Avocado Extravaganza trend? **Avocado Extravaganza:** In recent years, the use of avocados has seen a shift from them being an oft-consumed food item, to something of a running joke among Millennials – and brands are changing how they offer the fruit to suit this narrative. Whether altering how avocados are grown, designing entire menu items around the fruit, or putting them in unexpected foods, brands have leveraged the fact that avocados have become an amusing pop-cultural joke and turned it into a purchase incentive. This shift offers a useful blueprint for how companies can leverage social media to transform or enhance consumers' rituals and purchasing habits. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 21 to Oct 24, 2017 - Published: Nov 1, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Avocado Extravaganza trend ### Avocado-Focused Restaurants Restaurants have started focusing on avocado-themed dishes and menus to attract the younger audience, catering to the avocado-obsessed millennials. ### Social Media-Centered Selling Strategy Brands are leveraging the pop culture status and social media influence of avocados to drive consumer purchasing habits and make avocados more widely acceptable. ### Plant-Based Innovations Reveri's 'Field of Green' flavor, which contains avocado, spinach, green peas, spirulina algae, and banana, signifies the trend in plant-based, vegan-friendly frozen desserts. ## What the Avocado Extravaganza trend means for industry ### For Food and Beverage Industry Restaurants and food distribution companies are adopting avocado-based dishes to capitalize on recent trends and grow their sales. ### For Social Media Marketing Industry Marketing professionals can leverage avocados' social media influence to increase brand awareness and implement social media centered selling strategies. ### For Vegan/Plant-Based Products Industry Companies are developing plant-based products like Reveri's vegan-friendly Field of Green flavor to cater to growing demand for healthier, plant-based alternatives. ## Workshop question How can your brand cater to pop-cultural developments in its area of expertise? ## Trend signals for Avocado Extravaganza Trend score 4.5 out of 10, from popularity 69%, activity 59%, freshness 8%. - Popularity: 69% - Activity: 59% - Freshness: 8% ## Examples of the Avocado Extravaganza trend 7 featured examples from Apr 21 to Oct 24, 2017. - [Veggie-Based Frozen Desserts](https://www.trendhunter.com/trends/reveri): Spinach, Peas and Spirulina are Ingredients in Reveri's Desserts (Category: Lifestyle) Implication: Innovation opportunity for established frozen dessert brands to expand their product offerings by incorporating plant-based ingredients and unconventional flavor combinations. - [Millennial-Only Food Trucks](https://www.trendhunter.com/trends/eat-avocado-toast): 'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free (Category: Autos) Implication: Existing food and beverage companies may be able to create specialized products to cater to the Millennial market. - [Avocado-Themed Restaurants](https://www.trendhunter.com/trends/avobar): London's New Avobar Features Dishes Made Up of Avocados (Category: Lifestyle) Implication: Avobar's success in London's avocado-themed restaurant market highlights the potential for other restaurants to cater to niche food preferences and attract specific target demogra… - [Avocado Latte Cups](https://www.trendhunter.com/trends/avolatte): Truman Cafe's 'Avolatte' is Served in a Real Avocado Half (Category: Lifestyle) Implication: Innovation opportunities for coffee shops to differentiate themselves and attract new customers through unique and visually appealing beverage offerings. - [Dark Avocado Chocolates](https://www.trendhunter.com/trends/avocado-and-chocolate): Love Cocoa Released a Decadent Organic Avocado and Chocolate Bar (Category: Lifestyle) Implication: The introduction of avocado chocolate bars in the confectionery industry presents an opportunity for disruptive innovation by offering new and unique flavor profiles. - [Avocado-Focused Restaurants](https://www.trendhunter.com/trends/avocado-dishes): Avocaderia in Brooklyn Serves Up Avocado Dishes in Many Forms (Category: Lifestyle) Implication: Creating unique avocado-based dishes can give restaurants an edge in the competitive restaurant industry. - [Reduced Fat Avocados](https://www.trendhunter.com/trends/avocado-light): The 'Avocado Light' Boasts 30% Less Fat Than Its Classic Counterpart (Category: Lifestyle) Implication: The development of low-fat avocados aligns with the ongoing trend of health-conscious eating, creating opportunities for companies in the health food industry to incorporate these… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)