# Avocado Beauty Avocado oil infusions add nourishment to everyday cosmetic staples. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 14, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/avocado-beauty ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Avocado Beauty trend? **Avocado Beauty:** Joining a long list of foods with applications in hair and skincare, avocado oil is finding its place as a star ingredient in a number of best-selling products based on its role as a hydration powerhouse. This advancement speaks to the desire for cosmetics to incorporate a healing element, which serves as a catalyst by offsetting any expected negative impact on one's skin or hair. ## The consumer insight behind the Avocado Beauty trend Consumers, particularly those interested in health and wellness, have become very interested in "star ingredients" that they perceive to be particularly beneficial. As a result of this interest in such ingredients, there exists a desire to see them integrate from their original category into other industries as well. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 5, 2017 to Sep 24, 2018 - Published: Oct 14, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Examples of the Avocado Beauty trend 6 featured examples from Dec 5, 2017 to Sep 24, 2018. - [All-Natural Skincare Products](https://www.trendhunter.com/trends/allnatural-skincare-products): Be Well Company is Dedicated to Wellness with All-Natural Products (Category: Lifestyle) Implication: The skincare industry can explore disruptive innovation by expanding their offerings to include more all-natural products. - [Nourishing Tinted Face Oils](https://www.trendhunter.com/trends/tinted-face-oil): Kosås' Makeup-Meets-Skincare Solution Blends Pigments & Botanical Oils (Category: Fashion) Implication: The beauty industry can explore the development of more hybrid products that blend makeup and skincare benefits. - [Vitamin-Rich Skincare Treatments](https://www.trendhunter.com/trends/vitaminrich-skincare): RDKL's 'Glow' Hydrates the Skin during Frigid Temperatures (Category: Fashion) Implication: The skincare industry can leverage the trend of vitamin-rich skincare treatments by creating new products that prioritize natural ingredients and skin health. - [Avocado Hand Masks](https://www.trendhunter.com/trends/hand-masks): Sephora's New Holiday Collection Offers a Holiday-Themed Hand Mask (Category: Fashion) Implication: The beauty industry can capitalize on the trend by creating a wide range of holiday-themed skincare products, such as masks and gloves, to cater to consumer demand during the fest… - [Oil-to-Milk Cleansers](https://www.trendhunter.com/trends/neighbourhood-botanicals-face-off): Neighbourhood Botanicals' Face Off Cleanses Without Pulling the Skin (Category: Fashion) Implication: The skincare industry can use oil-to-milk cleansers as a step towards removing harmful chemicals from products. - [Avocado Oil Concealers](https://www.trendhunter.com/trends/oil-concealer): First Aid Beauty's Superfood-Infused Concealer Provides Flexible Coverage (Category: Fashion) Implication: Opportunities for cosmetics companies to incorporate more natural, superfood ingredients into their products to meet consumer demand for skin care benefits and nourishment. **Workshop question:** What new ingredients can be considered in order to help a product serve as a catalyst for healing as an expansion on its primary function? ## Themes within the Avocado Beauty trend ### Star Ingredient Beauty Consumers are interested in beneficial star ingredients and desire to see them integrated into other industries as well, creating opportunities for cross-collaboration. ### Hydration and Nourishment People are looking for skincare and makeup solutions that provide deep hydration and nourishment, creating opportunities for products that contain natural oils and plant-based ingredients. ### All-Natural Skincare and Wellness Consumers are seeking all-natural skincare products and wellness solutions, driven by the desire to avoid toxins and preservatives, creating opportunities for companies to create products with clean ingredients. ## What the Avocado Beauty trend means for industry ### For Cosmetics Cosmetics companies can incorporate natural oils and plant-based ingredients into their products for added hydration and nourishment, or create limited edition holiday-themed collections. ### For Skincare Skincare companies can create oil-to-milk cleansers or vitamin-rich treatments that provide hydration and nourishment, or develop all-natural products with clean ingredients to meet consumer demand for wellness-focused solutions. ### For Personal Care Companies in the personal care industry can create makeup-meets-skincare solutions that offer lightweight, nourishing coverage, or develop all-natural beauty and wellness products without harmful toxins or preservatives to meet consumer demand for clean products. ## Trend signals for Avocado Beauty Trend score 3.1 out of 10, from popularity 48%, activity 36%, freshness 8%. - Popularity: 48% - Activity: 36% - Freshness: 8% ## Recent trend clusters - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Material Mashups](https://www.trendhunter.com/protrends/unexpected-jacket-materials) (Fashion) - [Fiber Mimicry](https://www.trendhunter.com/protrends/biomimetic-haircare) (Fashion) ## Trending in Fashion - [Jewelry Advent Calendars](https://www.trendhunter.com/trends/pandora-2026-advent-calendar) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) All articles: [Fashion](https://www.trendhunter.com/fashion)