# Avo Flavor Avocados are infused into beverages in a way that highlights them as a primary flavor. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 15, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/avo-flavor ## Key Figures - Trend score: 2.2/10 - Evidence articles: 5 ## What is the Avo Flavor trend? **Avo Flavor:** Rather than simply being nutritious, texture-enhancing bases, avocados are being highlighted as the primary flavors in beverages made with them. This shift indicates a continued evolution of consumers' perception of the standard avocado, from its use as a nutritious item to its social infamy – coupled with craft beverage culture in which novelty is often prioritized. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 19, 2015 to Mar 15, 2018 - Published: Mar 15, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Avo Flavor trend ### Avocado as primary flavor Avocados are being highlighted as the main flavors in beverages and cocktails, signaling a consumer shift from its use as a nutritious item to novelty craft beverages. ### Unusual ingredient combinations Consumers are craving unusual ingredient combinations that yield complex flavors and textures, reflected in popular drinks like the salty-sweet Avocado Cocoa Rock Salt and Curra’s avocado margarita. ### Creamy, healthy cocktails Cocktails like Bar Mezzana’s Smoothie Moves and Curra’s Avocado Margarita add avocado for a creamy texture and more wholesome ingredients, combining multiple dominant flavors and contrasting them with crunch or sweet-salty mixtures. ## What the Avo Flavor trend means for industry ### For Beverage Industry Companies can experiment with unique ingredient combinations and shift the pure nutritional function of products to create novelty craft beverages favored by consumers. ### For Restaurant Industry Avocado is no longer confined to side-dishes or basic nutritional elements; restaurants can use it creatively as a dominant flavor or ingredient, establishing an innovative menu. ### For Alcohol Industry Liquor manufacturers can add avocado to cocktails to bring a creamy but healthier texture, mix multiple dominant flavors, and create new options for popular drinks or holidays. ## Workshop question How can your brand leverage social media crazes in its products, services or campaigns? ## Trend signals for Avo Flavor Trend score 2.2 out of 10, from popularity 31%, activity 27%, freshness 8%. - Popularity: 31% - Activity: 27% - Freshness: 8% ## Examples of the Avo Flavor trend 5 featured examples from Aug 19, 2015 to Mar 15, 2018. - [Cocoa Avocado Drinks](https://www.trendhunter.com/trends/rock-salt-cheese): Sharetea's Avocado Rock Salt Cheese Drink is Part Salty, Part Sweet (Category: Lifestyle) Implication: Chance for beverage companies to create unique and innovative drink recipes. - [Healthy Avocado Margaritas](https://www.trendhunter.com/trends/blended-fruit-drink): This Blended Fruit Drink Contains Avocado for Added Creaminess (Category: Lifestyle) Implication: Opportunity for beverage companies to develop and market unique blended fruit drinks that cater to health-conscious consumers. - [Avocado-Infused Cocktails](https://www.trendhunter.com/trends/avocado-cocktail): The Terminal Bar Serves an Avocado Cocktail That Prepared Like Tea (Category: Unique) Implication: Disruptive innovation opportunity: Mixologists and bartenders can leverage innovative ingredient combinations to attract customers and differentiate their establishments. - [Creamy Avocado Cocktails](https://www.trendhunter.com/trends/avocado-toast-cocktail): Bar Mezzana's Avocado Toast Cocktail Has Kale and Spiced Breadcrumbs (Category: Lifestyle) Implication: Bars and restaurants can create unique avocado-based cocktails, such as the Smoothie Moves cocktail, to attract customers looking for new and exciting drinks. - [Avocado Margarita Recipes](https://www.trendhunter.com/trends/avocado-margarita): This Homemade Creamy Cocktail is a New Take on a Cinco de Mayo Drink (Category: Lifestyle) Implication: The food and beverage industry can explore new product offerings and menu additions that incorporate avocado-based cocktails. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)