# Autonomous Entertainment Consumers respond to entertainment marketing they can interact with. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 24, 2016 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/autonomous-entertainment ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Autonomous Entertainment trend? **Autonomous Entertainment:** Given the success of beacon technology in the retail sphere, many entertainment companies are experimenting with location-based smartphone marketing. In the movie sphere, this strategy is especially successful because it allows consumers to interact with the content more directly on their personal devices. Mobile marketing of this nature speaks to a prevailing consumer desire for autonomy in all of their brand interactions. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 20 to Sep 21, 2016 - Published: Feb 24, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Autonomous Entertainment trend ### Location-Based Smartphone Marketing Cinema payment systems, interactive digital posters and mobile ads by Mobiquity and Screenvision use beacon technology and smartphones to create personalized and engaging brand experiences. ### Rewards-Based Mobile Applications CineMode app from Cinemark Holdings rewards good behaviour during movie screenings and offer benefits like free snacks and discounted concessions. ### Interactive Motion-Tracking Billboards Creative digital strategies like motion-tracking billboards that psychologically engage with consumers and trigger emotions reinforce movie promotion strategies. ## What the Autonomous Entertainment trend means for industry ### For Entertainment and Movie Theaters Cinema payment systems and interactive digital posters offer opportunities for entertainment and movie theater industries to increase sales and user engagement. ### For Digital Marketing and Advertising Mobile ads and motion-tracking billboards utilizing technology advancements show that there are always opportunities for digital marketers to find innovative and engaging ways to reach consumers. ### For Mobile App Development The success of Cinemode app by Cinemark Holdings showcases a wider opportunity for businesses across multiple industries to engage with consumers in new and meaningful ways through rewards-based mobile apps. ## Workshop question With consumers being more immune to marketing than ever, how can you gamify your marketing to create engagement? ## Trend signals for Autonomous Entertainment Trend score 4.2 out of 10, from popularity 68%, activity 51%, freshness 8%. - Popularity: 68% - Activity: 51% - Freshness: 8% ## Examples of the Autonomous Entertainment trend 5 featured examples from Feb 20 to Sep 21, 2016. - [Motion-Tracking Billboards](https://www.trendhunter.com/trends/snowden-movie): This Ad for the Snowden Movie Puts the Public Under Surveillance (Category: Marketing) Implication: Advertising firms can experiment with motion-tracking technology to create new and novel audience experiences that stand out in crowded markets. - [Smartphone Movie Theater Marketing](https://www.trendhunter.com/trends/mobile-ads): Mobiquity and Screenvision will Use Beacon Tech for Mobile Ads (Category: Tech) Implication: Cinema industry can provide even more personalized experiences for movie-goers through the implementation of beacon technology and mobile marketing. - [Location-Based Movie Posters](https://www.trendhunter.com/trends/digital-poster): Thinair and Panasonic Partner to Create Interactive Digital Poster (Category: Tech) Implication: The use of interactive digital posters in movie theaters can provide new opportunities for advertising companies to reach targeted demographics. - [Rewarding Movie Apps](https://www.trendhunter.com/trends/cinemode): The 'CineMode' Movie App Rewards Consumers for Good Behavior (Category: Tech) Implication: CineMode paves the way for disruptive innovation opportunities in the entertainment industry by leveraging technology to enhance customer satisfaction. - [Cinema Payment Marketing Systems](https://www.trendhunter.com/trends/pos-kiosk): AMC Theaters Has Rolled Out Pyramid polytouch POS Kiosks (Category: Business) Implication: The entertainment industry can utilize touchscreen POS kiosks to create more unique and engaging experiences for their customers during events. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)