# Autonomous Assistance Assistance features in cars are becoming more sophisticated & intuitive. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 20, 2020 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/autonomous-assistance ## Key Figures - Trend score: 2.6/10 - Evidence articles: 6 ## What is the Autonomous Assistance trend? **Autonomous Assistance:** Brands are investing in features that will enable drivers, as well as autonomous vehicles, to be safer. These designs are specifically employed to make the transition to autonomous vehicles easier or help consumers enjoy a more intuitive ride. ## The consumer insight behind the Autonomous Assistance trend As technology is becoming an inseparable part of the lifestyles of consumers, many are excited about bigger transitions that will enable them to save time, enjoy convenience and efficiency, or something else unique to their needs. Aware that these things don't happen overnight, individuals are eager to begin the process but are wary of possible problems. As a result, they are looking to technology to solve their worries and ensure minimal risk. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 28, 2019 to Feb 25, 2022 - Published: Oct 20, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Autonomous Assistance trend ### Investments in sensor technology for autonomous driving Investments from companies like Porsche into sensor technology startups are driving innovation in self-driving vehicles' ability to operate in harsh weather conditions or new environments. ### Real-time road monitoring for autonomous vehicles Honda's innovative road condition reporting system featuring forward-facing cameras and sensors will allow vehicles to automatically detect the quality of lane lines and hazards in real-time; this data is then collected and uploaded to a secure server that road operators can assess for necessary repairs. ### Integrated autonomous driving assistance systems Innovations like Lucid Motors' advanced driver assistance system with LiDAR technology and the Comma Two OpenPilot driver assistance device provide drivers with greater peace of mind and the ability to integrate autonomous technology into their driving experience. ## What the Autonomous Assistance trend means for industry ### For Automotive Advancements in autonomous driving assistance technologies are driving innovation within the automotive industry, creating exciting opportunities for automakers to invest in and develop new features in self-driving vehicles. ### For Technology Rapid advancements in sensor, camera, and LiDAR technologies are driving innovation within the technology industry, leading to new and more sophisticated products for autonomous driving assistance systems. ### For Transportation and Infrastructure The implementation of real-time road monitoring systems for self-driving vehicles presents exciting opportunities for transportation and infrastructure professionals to assess road conditions in ways not previously possible, leading to safer roads and improved traffic flow. ## Workshop question How might your brand address the deployment of a futuristic concept? ## Trend signals for Autonomous Assistance Trend score 2.6 out of 10, from popularity 31%, activity 35%, freshness 11%. - Popularity: 31% - Activity: 35% - Freshness: 11% ## Examples of the Autonomous Assistance trend 6 featured examples from Aug 28, 2019 to Feb 25, 2022. - [Speaker-Equipped Smart Car Speakers](https://www.trendhunter.com/trends/bang-olufsen-steering-wheel-speaker): The Bang & Olufsen Steering Wheel Speaker is Futuristic (Category: Autos) Implication: The automotive industry can explore integrating speaker and touchscreen technology into their vehicles to improve the user experience and create a competitive edge. - [Autonomous Driver Assistance Devices](https://www.trendhunter.com/trends/driver-assistance-device): The Comma Two OpenPilot is Safety-Focused (Category: Autos) Implication: The development and production of autonomous driver assistance devices leads the way in the autonomous driving industry. - [Car Sensor Investments](https://www.trendhunter.com/trends/sensor-startup): Porsche Invested into a Sensor Startup Developing Autonomous Technologies (Category: Autos) Implication: Developing sensor technology and autonomous driving systems for the automotive industry. - [Autonomous Driving Lane Assistance](https://www.trendhunter.com/trends/3d-road-model): Here Announced Its New 3D Road Model Named Here Lanes (Category: Autos) Implication: The development of 3D road models and advanced lane assistance technology creates opportunities for companies in the autonomous vehicle industry to enhance their self-driving syst… - [Driving Assistance System Announcements](https://www.trendhunter.com/trends/lucid-air): Lucid Motors Revealed a New ADAS System for the Lucid Air (Category: Autos) Implication: The automotive industry should explore and invest in the development of more advanced driver assistance systems to stay competitive in the market. - [Autonomous Road-Assessing Features](https://www.trendhunter.com/trends/lane-monitoring): Honda's New Electric Vehicles Monitor Lane Lines and Hazards (Category: Autos) Implication: Auto manufacturers can incorporate Honda's lane monitoring feature, vehicle-generated data collection, and inter-vehicle communication to produce safer autonomous cars. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)