# Automotive Subscription Subscription services simplify car maintenance and access. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 4, 2018 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/automotive-subscription ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Automotive Subscription trend? **Automotive Subscription:** Subscription services related to car maintenance, renting or updates are offering a more accessible method of automotive care. These include everything from swappable batteries to luxury car subscription services. ## The consumer insight behind the Automotive Subscription trend With the advent of rideshare companies, self-driving tech and urban population growth, consumers are now less likely to turn to the traditional auto industry for their transportation needs. As consumers seek out cost accessible and efficient services in most industries, the auto space is adapting in order to appease these emerging mindsets. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 22, 2017 to Apr 14, 2018 - Published: Jan 4, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Automotive Subscription trend ### Automotive Subscription Services Car subscription services are becoming more popular in response to changing consumer preferences toward cost accessibility and efficiency. ### Swappable Battery Electric SUVs Electric SUVs with swappable batteries represent a disruptive innovation opportunity that appeals to eco-conscious consumers who are sensitive to range anxiety concerns. ### Luxury Car Subscription Services Luxury car companies are tapping into consumers' desire for novelty, flexibility and affordability with subscription services that are disrupting traditional car ownership models. ## What the Automotive Subscription trend means for industry ### For Automotive Industry The automotive industry is adapting to changing consumer preferences with the introduction of subscription services and electric SUVs with swappable batteries. ### For Transportation Industry The transportation industry is being disrupted by subscription services that offer access to high-end vehicles without the traditional costs and commitments of ownership. ### For Technology Industry The technology industry is a key player in the development of electric SUVs and battery-swapping technologies that offer new opportunities for eco-conscious consumers and disrupt traditional car ownership models. ## Workshop question How can your brand accommodate subscription services that make its offerings more accessible? ## Trend signals for Automotive Subscription Trend score 4.3 out of 10, from popularity 56%, activity 65%, freshness 8%. - Popularity: 56% - Activity: 65% - Freshness: 8% ## Examples of the Automotive Subscription trend 6 featured examples from Sep 22, 2017 to Apr 14, 2018. - [Swappable Battery Electric SUVs](https://www.trendhunter.com/trends/nio-es8): The Nio ES8 Can be Purchased with a Battery Subscription Service (Category: Autos) Implication: Electric vehicle manufacturers can capitalize on the trend of battery subscription services by offering flexible upgrade options for their customers, disrupting the traditional ow… - [Powerful Mini Urban SUVs](https://www.trendhunter.com/trends/volvo-xc40-suv): The Volvo XC40 SUV Can be Owned Through the 'Care by Volvo' Program (Category: Autos) Implication: The automotive industry is being transformed by the rise of compact SUVs and disruptive subscription services, creating new opportunities for brands to cater to urban customers' n… - [Luxury Car Subscription Services](https://www.trendhunter.com/trends/mercedesbenz-collection): The New Mercedes-Benz Collection Service will Launch in June (Category: Autos) Implication: Disruptive innovation opportunity: Integrating luxury car subscription options to existing car rental services to attract a wider range of customers seeking premium automotive exp… - [Luxury Car Subscriptions](https://www.trendhunter.com/trends/care-by-volvo): 'Care by Volvo' Lets Consumers Get Volvo Vehicles On Demand (Category: Autos) Implication: The auto industry has the opportunity to adapt to new consumer demands by offering subscription services that provide flexibility and convenience. - [Luxury Car Subscription Services](https://www.trendhunter.com/trends/car-subscription-service): Lexus is Introducing a Car Subscription Service Later This Year (Category: Autos) Implication: The car subscription service trend is disrupting the automobile industry, prompting luxury car brands like Lexus, Volvo, Ford, and Porsche to explore new ways of providing vehicle… - [Luxury Car Subscription Services](https://www.trendhunter.com/trends/porsche-passport): The Porsche Passport Service Offers Cars on Demand (Category: Autos) Implication: The automotive industry can capitalize on the popularity of luxury car subscription services by developing subscription programs for a wider range of vehicles from different brand… ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)