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# Automotive Productivity
In-car innovations aid the mobile work force.

By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 4, 2015 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/automotive-productivity

## Key Figures

- Trend score: 4.1/10
- Evidence articles: 6

## What is the Automotive Productivity trend?

**Automotive Productivity:** Mobile workers are being tailored to with in-car productivity innovations that aid an on-the-go lifestyle. As consumers look to their vehicles as an extension of their office (and lives), this shift speaks to a need for constant productivity regardless of locale.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Feb 4, 2015 to Apr 4, 2016
- Published: Feb 4, 2015
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence)

## Audience

- Gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Themes within the Automotive Productivity trend

### In-Car Productivity Innovations

As consumers look to their vehicles as an extension of their office (and lives), this shift speaks to a need for constant productivity regardless of locale.

### Device Integration

The Ten One Design Mobile Mount Clip enables users to always have an eye on both their laptop screen and mobile phone at the same time, indicating a trend towards device integration.

### Autonomous Work Locations

IDEO's autonomous WorkonWheels (WOW) pods could drastically change the traditional workplace and commute, indicating a trend towards autonomous work locations.

## What the Automotive Productivity trend means for industry

### For Automotive Industry

The in-car productivity innovations trend opens up opportunities for the automotive industry to develop specialized products aimed at mobile workers.

### For Technology Industry

The device integration trend creates disruptive innovation opportunities for the technology industry to create products that seamlessly integrate multiple devices.

### For Office Space Industry

The autonomous work locations trend offers opportunities for the office space industry to create mobile and customizable workspaces for remote workers.

## Trend signals for Automotive Productivity

Trend score 4.1 out of 10, from popularity 60%, activity 54%, freshness 8%.

- Popularity: 60%
- Activity: 54%
- Freshness: 8%

## Examples of the Automotive Productivity trend

6 featured examples from Feb 4, 2015 to Apr 4, 2016.

- [Steering Wheel Desks](https://www.trendhunter.com/trends/steering-wheel-desk): Wheelmate by AutoExec Turns Cars into On-the-Go Offices (Category: Autos)
  Implication: The automotive industry has the opportunity to capitalize on the emerging demand for car accessories that enable on-the-go workspaces, like the innovative Wheelmate steering wheel…
- [Device-Holding Laptop Clips](https://www.trendhunter.com/trends/mount-clip): The Ten One Design Mobile Mount Clip Enables Dual-Device Viewing (Category: Tech)
  Implication: Disruptive innovation for mobile productivity and multi-device usage.
- [Mobile Office Car Organizers](https://www.trendhunter.com/trends/car-organizer): This Auto Accessory is Made for On-the-Go Workers (Category: Autos)
  Implication: Opportunity for auto companies to create more products for mobile office workers.
- [Car Computer Stations](https://www.trendhunter.com/trends/car-laptop-stand): Mobil Office's Car Laptop Stand Doubles as a Place to Power Up (Category: Autos)
  Implication: Disruptive innovation opportunity: Collaborate with auto manufacturers to integrate car computer stations as built-in features or optional accessories in vehicles.
- [Hands-Free Automotive Speakers](https://www.trendhunter.com/trends/bluetooth-speakerphones): These Plantronics Bluetooth Speakerphones Help You Get Work Done (Category: Autos)
  Implication: Opportunity for disruptive innovation in creating advanced in-car technology to enhance driver experience.
- [Mobile Work Pods](https://www.trendhunter.com/trends/workonwheels-pod-workspace): 'WorkonWheels' Uses Autonomous Driving for Workspace Pods (Category: Autos)
  Implication: Opportunity for the automotive industry to develop autonomous vehicles and mobile workspaces to cater to the growing demand for flexible work environments.

## Recent trend clusters

- [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech)
- [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle)
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All articles: [Autos](https://www.trendhunter.com/autos)
