# Gamified Drive Drivers turn to mobile technology to track personal performance. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 9, 2014 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/automotive-monitoring ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Gamified Drive trend? **Gamified Drive:** As consumers become increasingly dependent on mobile usage, a desire for self-improving tech becomes commonplace. Seeking to aid personal performance, drivers are turning to mobile apps that help track speed and relevant statistics, speaking to a desire for more efficient methods of personal improvement and a desire for fun in all aspects of life, especially for young people. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 25, 2014 to Oct 20, 2015 - Published: Jun 9, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Gamified Drive trend ### Gamification Gamification apps and features are becoming more common as people seek to improve themselves in a fun and engaging way. ### Driver Analytics Apps and devices that track drivers' habits and abilities are on the rise as people look for ways to become safer and more efficient on the road. ### Virtual Reality Experiences Automotive companies are increasingly using VR technology to give potential customers a more immersive and engaging look at their vehicles. ## What the Gamified Drive trend means for industry ### For Mobile App Development With the rise of gamification and driver analytics, mobile app developers have a huge potential market for creating engaging and useful apps. ### For Automotive Sales and Marketing By incorporating virtual reality experiences and social media campaigns, car companies can better reach younger audiences and create more effective advertising. ### For Wearable Technology With the development of wearables that monitor biometrics like mood and diet, there is potential for future integration of health and driving data for a more holistic picture of personal well-being. ## Trend signals for Gamified Drive Trend score 4.1 out of 10, from popularity 73%, activity 42%, freshness 8%. - Popularity: 73% - Activity: 42% - Freshness: 8% ## Examples of the Gamified Drive trend 5 featured examples from Jan 25, 2014 to Oct 20, 2015. - [Driver-Analyzing Apps](https://www.trendhunter.com/trends/car-app): The Driving Curve App is a Car App That Monitors Your Driving Abilities (Category: Autos) Implication: Opportunity for app developers to create driver-analyzing apps that enhance the driving experience. - [Healthy Driver Wearables](https://www.trendhunter.com/trends/driver-health): Jawbone UP and Automatic Prevent Road Rage by Assessing Mood and Diet (Category: Autos) Implication: The integration of biometric sensors into driver-assisting technologies presents an opportunity for automakers to address safety concerns and improve the driving experience - [Multi-Activity Enhancing Apps](https://www.trendhunter.com/trends/multitask): Agent Helps You Kick Start Your Day by Helping You Multitask (Category: Tech) Implication: Disruptive innovation opportunity: Explore app development to create multitask apps that revolutionize daily task management. - [Virtual Driving Apps](https://www.trendhunter.com/trends/car-test-drive-game): Volvo's Car Test Drive Game Takes You Inside a Virtual Vehicle (Category: Autos) Implication: Car manufacturers can utilize virtual driving experiences to promote their vehicles and attract potential buyers. - [Social Car Test-Drives](https://www.trendhunter.com/trends/car-test-drives): MINI's 'INSTADRIVE' Recreates the Driving Experience on Social Media (Category: Autos) Implication: Automotive brands can leverage simulated test-drives to showcase their cars and engage with potential customers in a unique way. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Autos - [Vintage Motoring Rally Events](https://www.trendhunter.com/trends/dolomites-classic-run) - [Flagship Electric SUV Models](https://www.trendhunter.com/trends/BYD-Sealion) - [Integrated Robotaxi Networks](https://www.trendhunter.com/trends/Integrated-Robotaxi-Networks) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Autos](https://www.trendhunter.com/autos)