# Automotive Brew Portable coffee makers designed for car cupholders are reaching the broader market. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Nov 10, 2023 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/automotive-brew ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Automotive Brew trend? **Automotive Brew:** Coffee makers are being created in a compact, low-power form factor fit for in-car use. By connecting to the lighter or USB slot in a car, the coffee makers brew fresh coffee in the car. The purpose of these coffee makers is to be both time and cost-effective compared to purchasing coffee. ## The consumer insight behind the Automotive Brew trend With many consumers returning to jobs that require commuting in the post-pandemic world, time-saving has become a crucial priority. For those who drive to work, this often means selecting cars with specific features, or adding accessories to cars, in order to make the daily commute more efficient. This increase in focus on convenience and commuting has led to brands experimenting with non-traditional automotive accessories that go beyond simple one-note tasks. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 8 to Dec 6, 2023 - Published: Nov 10, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America, Europe, Asia ## Themes within the Automotive Brew trend ### Compact In-Car Coffee Makers Coffee makers are being created in a compact, low-power form factor fit for in-car use. ### Convenience and Commuting Increase in focus on convenience and commuting has led to brands experimenting with non-traditional automotive accessories. ### Time-Saving Solutions Time-saving has become a crucial priority for consumers returning to jobs that require commuting in the post-pandemic world. ## What the Automotive Brew trend means for industry ### For Automotive Accessories Brands are experimenting with non-traditional automotive accessories that go beyond simple one-note tasks. ### For Portable Appliance Manufacturing Companies are manufacturing portable coffee makers in a compact, low-power form factor fit for in-car use. ### For Convenience Retail Retailers can cater to the demand for time-saving solutions by offering coffee makers designed for in-car use. ## Workshop question How could your brand factor in the return of the commute when crafting new products or services? ## Trend signals for Automotive Brew Trend score 5.0 out of 10, from popularity 67%, activity 62%, freshness 19%. - Popularity: 67% - Activity: 62% - Freshness: 19% ## Examples of the Automotive Brew trend 4 featured examples from Sep 8 to Dec 6, 2023. - [Autonomous Vehicle Coffee Makers](https://www.trendhunter.com/trends/vehicle-coffee-machine): The 'DOTS' Vehicle Coffee Machine by Junseo Oh is Compact (Category: Autos) Implication: The development of 'DOTS' Vehicle Coffee Machine presents a potential disruptive innovation opportunity in the automotive industry, where coffee makers could be integrated into au… - [In-Car Coffee Makers](https://www.trendhunter.com/trends/handcoffee-auto-12v): The 'Handcoffee Auto 12V' from handpresso Works in a Car's Cupholder (Category: Tech) Implication: The 'Handcoffee Auto 12V' taps into the automotive industry by offering a unique coffee making solution for on-the-go coffee lovers. - [Rechargeable In-Car Coffee Makers](https://www.trendhunter.com/trends/portable-coffee-maker-1): Cafe Mobil's Portable Coffee Maker Perfectly Fits a Cupholder (Category: Autos) Implication: The coffee appliance manufacturing industry has an opportunity to capitalize on the demand for portable espresso machines. - [Smart Car Coffee Pots](https://www.trendhunter.com/trends/roadpro-5027s): The 'RoadPro 5027S' Makes and Stores Hot Coffee for Roadtrips (Category: Autos) Implication: Disruptive innovation opportunity: Explore potential advancements in automotive accessories to meet the growing demand for convenient in-car lifestyle solutions. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)