# Automotive Aesthete Fashion brands leverage the cultural and aesthetic appeal of carmakers. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Nov 22, 2017 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/automotive-aesthete ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Automotive Aesthete trend? **Automotive Aesthete:** The automotive and fashion industries have always been closely connected through a shared reliance on elegant design. Fashion and auto brands have thus made the connection official, with clothing, accessories, and even furnishing that is directly inspired by various auto brands' styles. This convergence shows the importance of brands' willingness to consider consumer interests outside of their own narrow industries when ideating new products. ## At a Glance - Evidence: 4 featured examples - Articles from: May 26 to Nov 21, 2017 - Published: Nov 22, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Automotive Aesthete trend ### Automotive-Fashion Collaboration The convergence between automotive and fashion industries through collaborations and product lines show the importance of considering consumer interests outside their industry for ideating new products. ### Limited-Edition Auto-Inspired Products Brands are releasing highly desirable, limited-edition products inspired by cars, such as watches, sunglasses, and lounge chairs, which merges design aesthetics and technical expertise. ### Retro Car Clothing Collections Car retro styles are inspiring fashion collections, catering to both car enthusiasts and lovers of vintage collectibles, appealing to both industries. ## What the Automotive Aesthete trend means for industry ### For Automotive Automotive industry professionals can invest in collaborations and new product lines to reach new target markets outside their industry. ### For Fashion Fashion business professionals can explore opportunities to work with automotive brands to create fashion lines inspired by cars, which can attract car enthusiasts as consumers. ### For Luxury Goods Luxury goods businesses have an opportunity to create limited-edition products inspired by cars, merging high-quality materials with iconic car designs. ## Workshop question What's an adjacent industry that your consumers are also engaged with? How could you capitalize on that with your own product or service? ## Trend signals for Automotive Aesthete Trend score 5.4 out of 10, from popularity 74%, activity 81%, freshness 8%. - Popularity: 74% - Activity: 81% - Freshness: 8% ## Examples of the Automotive Aesthete trend 4 featured examples from May 26 to Nov 21, 2017. - [Car-Inspired One-Off Watches](https://www.trendhunter.com/trends/one-watch): The Urwerk x Laurent Ferrier Arpal One Watch is Limited to One Unit (Category: Fashion) Implication: The luxury watch industry can benefit from the trend of limited-edition watches with unique and stylish designs that appeal to collectors and enthusiasts. - [Auto-Inspired Lounge Chairs](https://www.trendhunter.com/trends/velar): The Design of the 'Velar' Chair Takes Inspiration from Range Rover (Category: Autos) Implication: Furniture companies can explore collaborations with automotive brands to create unique and stylish products. - [Retro Car Clothing Collaborations](https://www.trendhunter.com/trends/vintage-ferrari): SSENSE's KAR / L’ART DE L’AUTOMOBILE Range is Ferrari-Inspired (Category: Autos) Implication: Fashion brands can leverage the popularity of retro car clothing collaborations to attract car enthusiasts and expand their product lines. - [Grand Prix Sunglasses Collaborations](https://www.trendhunter.com/trends/Grand-Prix-Sunglasses-Collaboration): Ray-Ban Has Released a Collection with Scuderia Ferrari (Category: Autos) Implication: Eyewear industry can leverage collaborations with sports teams to create exclusive and premium collections. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)