# AUTOmatic Driverless technologies enhance the driving experience. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jun 30, 2012 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/automatic ## Key Figures - Trend score: 3.4/10 - Evidence articles: 7 ## What is the AUTOmatic trend? **AUTOmatic:** Driverless technology is on the rise, with automated systems such as park assistance and lane-keeping mechanisms enhancing the driving process and experience for drivers. In terms of benefits to society and consumers as a whole, these innovations are believed to reduce congestion, prevent accidents and decrease pollution. Although these claims have yet to be verified in real-world trials, a market for driverless cars and technology is steadily growing. More people are warming up to the concept since these technologies improve the entire experience of driving, freeing up their hands to do activities like chat on the phone, check status updates, enjoy their coffee and more. ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 21, 2011 to Jun 30, 2012 - Published: Jun 30, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the AUTOmatic trend ### Driverless Technology Driverless technology is on the rise, with automated systems such as park assistance and lane-keeping mechanisms enhancing the driving process. ### Interactive Advertising Interactive advertising campaigns featuring driving innovations are becoming more popular, allowing customers to experience the technologies in a more engaging way. ### Advanced Safety Systems Car companies are implementing new, more intuitive safety systems in their vehicles to help prevent accidents and avoid collisions. ## What the AUTOmatic trend means for industry ### For Automotive Industry The automotive industry is rapidly transforming with the growth of driverless technology and advanced safety systems. ### For Advertising Industry The advertising industry is utilizing interactive campaigns to promote new driving technologies and innovations. ### For Safety and Security Industry The safety and security industry is benefitting from the development of these new and more effective safety systems in vehicles. ## Trend signals for AUTOmatic Trend score 3.4 out of 10, from popularity 49%, activity 44%, freshness 8%. - Popularity: 49% - Activity: 44% - Freshness: 8% ## Examples of the AUTOmatic trend 7 featured examples from Oct 21, 2011 to Jun 30, 2012. - [Collision-Preventing Steering Wheels](https://www.trendhunter.com/trends/inumflis-system): The 'Inumflis' System Pulses When Danger Approaches (Category: Autos) Implication: Disruptive innovation opportunity for incorporating haptic steering wheels to improve driver safety. - [Tight Parking Spot Ads](https://www.trendhunter.com/trends/volkswagen-park-assist-campaign): The Volkswagen Park Assist Campaign Imagines Scary Car Situations (Category: Autos) Implication: Disruption opportunity: Integrate advanced parking assist technologies into vehicles to enhance parking convenience and safety. - [Autonomous Automotives](https://www.trendhunter.com/trends/google-autonomous-car): Sleep in the Back Seat While the Google Autonomous Car Takes the Wheel (Category: Autos) Implication: Opportunity for disruptive innovation in the automotive industry to transform the way cars are designed, manufactured, and used. - [Interactive Parking Ads](https://www.trendhunter.com/trends/volkswagen-park-assist-ii): Volkswagen Park Assist II Promoted in Engaging iAd (Category: Autos) Implication: Car makers can utilize interactive ads to showcase their latest innovations in parking technology, safety features, and more. - [Superbly Intuitive Safety Systems](https://www.trendhunter.com/trends/subaru-outback-with-eyesight): The 2013 Subaru Outback With EyeSight Helps to Avoid Collisions (Category: Autos) Implication: The automotive industry can explore disruptive innovation by developing and implementing advanced safety systems that enhance collision avoidance and improve overall driving safet… - [Driverless Rush Hour Devices](https://www.trendhunter.com/trends/ford-traffic-jam-assist): The Ford Traffic Jam Assist Makes Congestion Easier to Deal With (Category: Autos) Implication: Disruptive innovation opportunity: Develop and implement driverless technology to improve the overall driving experience and reduce congestion. - [Hi-Tech Steering Controls](https://www.trendhunter.com/trends/ford-lane-keeping-alert): Ford Lane-Keeping Alert System Keeps You in Center of Lane (Category: Autos) Implication: Using innovative technologies to enhance driver safety and experience. ## Recent trend clusters - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) ## Trending in Autos - [Vintage Motoring Rally Events](https://www.trendhunter.com/trends/dolomites-classic-run) - [Flagship Electric SUV Models](https://www.trendhunter.com/trends/BYD-Sealion) - [Integrated Robotaxi Networks](https://www.trendhunter.com/trends/Integrated-Robotaxi-Networks) - [Massive Battery Luxury SUVs](https://www.trendhunter.com/trends/escalade-iq-2) All articles: [Autos](https://www.trendhunter.com/autos)