# Instant Gratification Retail Convenient kiosks combine the best of online and in-store shopping. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 16, 2015 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/automated-service ## Key Figures - Trend score: 5.0/10 - Evidence articles: 6 ## What is the Instant Gratification Retail trend? **Instant Gratification Retail:** As customization in retail continues to dominate, a desire for heightened convenience has typically time-consuming services receiving a mobile redesign. Eliminating the need for a skilled representative, retailers are making things like getting a manicure or customizing drinks more efficient through compact, automated kiosks. This allows consumers to receive the same level of customization in a more flexible and efficient way. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 24, 2015 to Feb 15, 2016 - Published: Apr 16, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Instant Gratification Retail trend ### Automated Retail Kiosks As customization in retail continues to dominate, a desire for heightened convenience has developed, increasing the demand for automated retail kiosks. ### Self-Service Technology Automated restaurants and fitting rooms are two examples of a growing trend towards self-service technology, designed to decrease human error and increase efficiency. ### Interactive Retail Displays Innovative interactive retail displays like automated footwear displays can offer maximum flexibility while retaining a playful and engaging customer experience. ## What the Instant Gratification Retail trend means for industry ### For Retail Industry The rise of automated retail kiosks and interactive retail displays can greatly benefit the retail industry by meeting demands for customization and convenience. ### For Hospitality Industry Self-service technology like automated restaurants and fitting rooms can revolutionize the hospitality industry, reducing wait times and improving efficiency for guests. ### For Technology Industry The increasing demand for automated technology in various industries provides ample opportunity for the technology industry to develop new innovative products and disrupt traditional business models. ## Workshop question How will the consumer desire for instant gratification impact the way your brand operates? ## Trend signals for Instant Gratification Retail Trend score 5.0 out of 10, from popularity 80%, activity 63%, freshness 8%. - Popularity: 80% - Activity: 63% - Freshness: 8% ## Examples of the Instant Gratification Retail trend 6 featured examples from Mar 24, 2015 to Feb 15, 2016. - [Self-Service Restaurants](https://www.trendhunter.com/trends/automated-restaurant): This Automated Restaurant Serves Quinoa Bowls Without Waiters or Cashiers (Category: Business) Implication: Automated restaurants are disrupting the traditional food service industry by offering customers a faster, more convenient dining experience. - [Automated Footwear Displays](https://www.trendhunter.com/trends/interactive-retail-display): This Kid's Shoe Store Features an Interactive Retail Display (Category: Marketing) Implication: As consumer tastes continue to evolve, retailers must remain agile by integrating technology and innovative design concepts into brick-and-mortar storefronts. - [Wine Gifting Stations](https://www.trendhunter.com/trends/display-concept): This Wine Display Concept Includes Bags to Contain Gift Bottles (Category: Business) Implication: The wine retail industry can leverage enhanced wine presentation trends to attract customers and increase sales. - [Custom Manicure Kiosks](https://www.trendhunter.com/trends/nail-art-stickers): Purikura's Photo Booths Let You Create Your Own Nail Art Stickers (Category: Fashion) Implication: The beauty and personal care industry can incorporate mobile nail art stations and customizable nail stickers to offer unique experiences and cater to individual preferences. - [Skincare Airport Dispensers](https://www.trendhunter.com/trends/where-to-buy-proactiv): Online and Minneapolis-St. Paul Airport is Where to Buy Proactive (Category: Fashion) Implication: The skincare industry can capitalize on the rise of vending machines selling skincare products by creating specialized products and targeting individual needs and preferences. - [Automated Fitting Rooms](https://www.trendhunter.com/trends/high-tech-retail): This High-Tech Retail Innovation Revolutionizes Changing Rooms with Chutes (Category: Business) Implication: Disruptive innovation opportunity: Transform the retail industry by incorporating automation and technology to create a more engaging and efficient shopping experience. ## Recent trend clusters - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)