# Automated Parenthood Raising young children is made easier through specialized subscriptions. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Mar 13, 2019 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/automated-parenthood ## Key Figures - Trend score: 6.0/10 - Evidence articles: 5 ## What is the Automated Parenthood trend? **Automated Parenthood:** Feeding into the popularity of subscription services, companies are debuting subscription boxes focused on helping parents enrich the lives of their children in easy, automated ways. That enrichement covers everything from playtime to education and cultural diversity. ## The consumer insight behind the Automated Parenthood trend Modern parents are seeking ways to balance effective parenting with efficiency and convenience, as reflected in other parts of their lives through digital automation. Services that offer steamlined access to education, toys and other necessities from home achieve this. This also speaks to modern definitions of work-life balance that specifically appeal to Millennial parents' sensibilities. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 8, 2018 to Jun 4, 2019 - Published: Mar 13, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Automated Parenthood trend ### Parenting Subscription Services Modern parents seek efficiency and convenience in parenting, creating opportunity for services offering streamlined access to education, toys, and other necessities from home. ### Cultural Education Subscription Boxes Subscription boxes focused on cultural education can be a valuable tool to fight against otherism, providing a platform to teach children about different cultures and customs around the world. ### STEM Toy Subscriptions Subscription-based STEM toys can be an effective way to educate children through practical and hands-on activities that challenge their cognitive and motor skills. ## What the Automated Parenthood trend means for industry ### For Retail and E-commerce E-commerce and traditional retail can capitalize on subscription box trends by developing and marketing curated boxes for specific niches in the parenting, education, and toy industries. ### For Education and Child Development Companies in the education and child development industry can leverage subscription box trends to develop offerings that align with specific developmental stages and support proper childhood development. ### For Social Impact and Diversity and Inclusion Companies focused on social impact and diversity and inclusion can create subscription boxes that promote cultural education, empathy-building, and tolerance as value-based opportunities that teach and support open-mindedness and global citizenship. ## Workshop question How can you provide your consumers with a more convenient way for them to reach their goals? ## Trend signals for Automated Parenthood Trend score 6.0 out of 10, from popularity 89%, activity 81%, freshness 8%. - Popularity: 89% - Activity: 81% - Freshness: 8% ## Examples of the Automated Parenthood trend 5 featured examples from Mar 8, 2018 to Jun 4, 2019. - [Developmental Kids Toy Subscriptions](https://www.trendhunter.com/trends/montessori-program): The Monti Kids Subscription Embraces the Montessori Program (Category: Life-Stages) Implication: As the demand for educational toy subscriptions increases, there is a growing market for companies to offer curated toy boxes aligned with specific developmental programs. - [Subscription-Based STEM Toys](https://www.trendhunter.com/trends/stem-club-toys): Amazon's New STEM Club Toys Teach Kids Valuable Skills (Category: Life-Stages) Implication: Innovating traditional toy manufacturing with STEM-based principles to promote development and education. - [Subscription-Based Educational Baby Toys](https://www.trendhunter.com/trends/educational-baby-toys): The Lovevery is Arranged by Child Development Experts (Category: Life-Stages) Implication: Opportunity for toy manufacturers to collaborate with child development experts to create educational toys that support proper childhood development. - [Affordable Baby Subscription Boxes](https://www.trendhunter.com/trends/subscription-box-for-babies): Target Created a New Monthly Subscription Box for Babies (Category: Life-Stages) Implication: Baby clothing companies that offer subscription boxes with exclusive items and innovative features will stand out from the competition and attract more customers looking for uniqu… - [Cultural Education Subscription Boxes](https://www.trendhunter.com/trends/worldwide-buddies): The 'Worldwide Buddies' Box Hopes to Fight Otherism (Category: Life-Stages) Implication: The toy industry could provide subscription boxes focused on cultural education as a new product category and to help address socio-political issues. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)