# Automated Kindness Consumption guilt drives consumers to find ways to improve their karma. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 27, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/automated-kindness ## Key Figures - Trend score: 2.3/10 - Evidence articles: 4 ## What is the Automated Kindness trend? **Automated Kindness:** The rise in curation makes it easier than ever for consumers to remain inside their own bubble of specific content, like-minded people, and tailored products. This self-contained approach to life may be enjoyable, but it can create feelings of guilt for those who want to better the world. Automated acts of kindness alleviate this guilt without disrupting the curated daily routine. In order to truly alleviate this guilt, these products and services are not branded and often consumer-made, highlighting a sense of community over capitalism. ## At a Glance - Evidence: 4 featured examples - Articles from: May 3 to Nov 10, 2016 - Published: Apr 27, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Automated Kindness trend ### Automated Acts of Kindness Technology-driven services that enable consumers to perform small, conscious acts of kindness are gaining popularity to alleviate feelings of guilt and emphasize community over capitalism. ### Mobile Solutions for Social Issues Mobile apps addressing social issues such as bullying and community building are gaining momentum among young consumers as their mobile devices are leveraged to make a positive impact. ### Personalized Relationship Building Businesses are adopting personalized communication strategies such as 'bonjoro' to connect with customers in a more personalized and effective way than traditional marketing methods allow. ## What the Automated Kindness trend means for industry ### For Social Networking Social networking platforms can leverage the trend of automated acts of kindness to encourage positive engagements and community building among users. ### For Mobile Development Developers can create mobile solutions for social issues such as bullying and community building that leverage mobile device ubiquity and their global connectivity potential. ### For Customer Relationship Management Businesses can leverage personalized relationship building techniques to connect with customers in a more meaningful way and to strengthen customer loyalty and retention. ## Workshop question How can your brand help consumers escape their self-imposed "filter bubbles" in order to touch on more nuanced aspects of their lives? ## Trend signals for Automated Kindness Trend score 2.3 out of 10, from popularity 31%, activity 30%, freshness 8%. - Popularity: 31% - Activity: 30% - Freshness: 8% ## Examples of the Automated Kindness trend 4 featured examples from May 3 to Nov 10, 2016. - [Charitable Coffee-Gifting Apps](https://www.trendhunter.com/trends/coffeegifting): The 'Nack' App Allows Users to Buy Anyone a Cup of Coffee (Category: Tech) Implication: Introducing a new engaging and innovative product or service in the food and beverage industry for more personalized and social engagement with customers. - [Karma-Inspired Community Donations](https://www.trendhunter.com/trends/little-free-pantry): The Little Free Pantry is Uniting an Arkansas City With Charity (Category: Social Good) Implication: Nonprofit organizations can explore opportunities to set up similar donation pantries and build stronger connections with local communities. - [Anti-Bullying Mobile Apps](https://www.trendhunter.com/trends/the-bullybox): The BullyBox App Gives Students a Better Way to Report Bullying (Category: Social Media) Implication: The adoption of apps like The BullyBox indicates a need for businesses in the education technology industry to develop innovative solutions that address student safety and well-be… - [Relationship-Building Business Apps](https://www.trendhunter.com/trends/customer-app): The 'bonjoro' Customer App Lets Brands Send Personal Thanks (Category: Tech) Implication: 'bonjoro' offers an innovative solution for e-commerce businesses to build more meaningful relationships with customers, leading to increased customer retention rates. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)