# Automated Betterment The fitness app concept is taken a step further with holistic health tracking. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 9, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/automated-betterment ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Automated Betterment trend? **Automated Betterment:** In the midst of the wellness wave, fitness apps have risen in popularity to improve the accessibility and convenience of living a healthy lifestyle. However, the wellness wave is evolving to encompass more than fitness. This reflects the consumer desire for holistic betterment. Apps that provide the same convenient, accessible approach in numerous ways satiate this need. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 22, 2016 to May 26, 2017 - Published: Jun 9, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Automated Betterment trend ### Holistic Health Tracking Apps that provide holistic health tracking are becoming increasingly popular to meet consumer desire for convenient and accessible approaches to betterment. ### Data Personalization Many companies are using data to create tailor-made products for individual customers, as seen in the customized nutrition app example. ### Virtual Group Workout Sessions The rise of communal workout apps that help users connect and workout together virtually shows the increasing need for motivation and convenience in fitness and wellness. ## What the Automated Betterment trend means for industry ### For Health and Wellness Apps The rise of holistic health tracking and personalized nutrition apps point to growth opportunities in the health and wellness app market. ### For Wearable Technology Wearable technology and fitness trackers are integral to the success of holistic health tracking and personalized nutrition apps, providing crucial data for personalization and tracking progress. ### For Virtual Fitness Communities The growth of communal workout apps highlights the opportunity for virtual fitness communities to offer support and motivation to users no matter where they are located. ## Workshop question How does your product enable consumers to improve themselves, and how can you expand that improvement to be more all-encompassing? ## Trend signals for Automated Betterment Trend score 4.7 out of 10, from popularity 75%, activity 59%, freshness 8%. - Popularity: 75% - Activity: 59% - Freshness: 8% ## Examples of the Automated Betterment trend 4 featured examples from Oct 22, 2016 to May 26, 2017. - [Social Exercise Apps](https://www.trendhunter.com/trends/run-app): The 'Strava' Run App Offers Access to Clubs to Connect Solo Athletes (Category: Lifestyle) Implication: The rise of social exercise apps like 'Strava' signals a need for fitness app developers to integrate features that encourage social interaction and connectivity. - [Customized Nutrition Apps](https://www.trendhunter.com/trends/nutritional-recommendations): STYR Uses Wearables to Collect Data for Nutritional Recommendations (Category: Lifestyle) Implication: Creating personalized nutrition products for active individuals. - [Communal Workout Apps](https://www.trendhunter.com/trends/gixo): Gixo Connects Users to Create Group Workout Sessions Anywhere (Category: Lifestyle) Implication: The fitness technology industry has the opportunity to develop and improve virtual workout platforms that connect users and enhance their fitness experiences. - [Athletic Health Apps](https://www.trendhunter.com/trends/adidas-all-day): Adidas' 'ALL DAY' Provides Daily Challenges for Mind and Body Health (Category: Lifestyle) Implication: Fitness apps will see a rise in female-specific content and training options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)