# Auto Installation Retailers turn to ornate, outdoor installations to offer creative allure. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 2, 2014 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/auto-installation ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Auto Installation trend? **Auto Installation:** With online engagement and social media taking center stage, it takes much more than ordinary aesthetics to draw consumers in store. Taking the retail experience outside traditional areas, auto retailers are turning to engaging outdoor installations to showcase product traits in a more ornate and visual manner. Artistic commodity displays speaks to a shift towards more imaginative, yet equally representative forms of extravagant enticement. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 10, 2013 to Jan 23, 2014 - Published: Jun 2, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Auto Installation trend ### Outdoor Retail Installations Retailers are turning to compelling outdoor installations to showcase products in a more ornate and visual manner. ### Artistic Commodity Displays The shift towards imaginative and representative forms of extravagant enticement has retailers turning to creative installations. ### Lightweight Vehicle Installations Innovations in car manufacturing are inspiring lightweight vehicle installations that highlight sustainability concerns. ## What the Auto Installation trend means for industry ### For Automotive Industry The shift towards more imaginative and visual product showcases highlights the need for automotive manufacturers to create innovative marketing techniques. ### For Retail Industry Engaging outdoor installations are becoming a popular trend within the retail industry to increase in-store engagement through creative visual displays. ### For Art and Design Industry The increasing popularity of outdoor art installations is a clear indication of a growing demand for more imaginative and avant-garde art. ## Trend signals for Auto Installation Trend score 2.4 out of 10, from popularity 31%, activity 33%, freshness 8%. - Popularity: 31% - Activity: 33% - Freshness: 8% ## Examples of the Auto Installation trend 4 featured examples from Apr 10, 2013 to Jan 23, 2014. - [Dynamic Car-Rocketing Installations](https://www.trendhunter.com/trends/goodwood-festival-2013): This Piece Celebrates Porsche at the Goodwood Festival 2013 (Category: Autos) Implication: Opportunity for artists and designers to collaborate with companies to create unique installations that push the boundaries of traditional art and design. - [Calming Carousel Installations](https://www.trendhunter.com/trends/quiet-motion): Quiet Motion Invites People to Seek Peace on Pivoting Platforms (Category: Autos) Implication: Opportunity for artists and designers to create contemplative installations that evoke a sense of peace and introspection. - [Suspended Soaring Caravan Art](https://www.trendhunter.com/trends/soaring-caravans): The Artist Benedetto Bufalino Sends a Caravan Soaring into the Sky (Category: Autos) Implication: Artists can experiment with new forms of installation art using unconventional objects like suspended caravans. - [Lightweight Vehicle Installations](https://www.trendhunter.com/trends/light-frame): Leon Shows Us Audi's Light Frame by Hanging it from the Ceiling (Category: Autos) Implication: Disruptive innovation opportunity: Incorporate lightweight materials such as aluminum and carbon fiber into vehicle manufacturing processes to improve fuel efficiency and reduce e… ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)