# Auto Expertise Car ownership services offer increased training and knowledge. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 17, 2016 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/auto-expertise ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Auto Expertise trend? **Auto Expertise:** With the share economy threatening individual ownership, brands have begun offering additional services to provide extra incentive. In the auto sphere, this means offering knowledge and training to elevate the car owner to the level of 'expert,' a highly coveted position amongst the industry and community. In the information age, knowledge is an increasingly important resource that's now frequently tied to exclusivity. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 15 to Mar 16, 2016 - Published: Mar 17, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Auto Expertise trend ### Share Economy Threat As the share economy threatens individual ownership, companies are offering additional services to provide extra incentive for ownership. ### Knowledge and Training Services Brands are offering knowledge and training services to elevate car owners to the level of 'expert.' ### Importance of Knowledge In the information age, knowledge is an increasingly important resource that's now frequently tied to exclusivity. ## What the Auto Expertise trend means for industry ### For Automotive Companies are using additional services and training programs to enhance car ownership experience. ### For Luxury Luxury brands are offering personalized services and perks to attract and retain customers. ### For Education Education programs are being integrated into the automotive industry to teach customers more about their vehicles. ## Workshop question What can your brand incorporate into its offering to partake in the consumer desire for "added value"? ## Trend signals for Auto Expertise Trend score 3.4 out of 10, from popularity 48%, activity 46%, freshness 8%. - Popularity: 48% - Activity: 46% - Freshness: 8% ## Examples of the Auto Expertise trend 4 featured examples from Mar 15 to Mar 16, 2016. - [Supercar Training Programs](https://www.trendhunter.com/trends/driver-experience): The Aston Martin Vulcan Driver Experience Program is Exclusive (Category: Autos) Implication: Disruptive innovation opportunity: Collaborate with manufacturers to offer specialized training programs and luxury driving experiences for high-end vehicles in the automotive ind… - [Complimentary Car Info Sessions](https://www.trendhunter.com/trends/ownership-program): The BMW 'Encore' Vehicle Ownership Program Enhances Experiences (Category: Autos) Implication: The BMW Encore service shows how the automotive industry can enhance the ownership experience through personalized services and education programs. - [Vehicle Owner Assistants](https://www.trendhunter.com/trends/assistant-service): The Infiniti Personal Assistant Service Gives Drivers 24/7 Coverage (Category: Autos) Implication: There is an opportunity to innovate by offering unique perks and services to enhance the luxury vehicle ownership experience. - [Car Owner Training Programs](https://www.trendhunter.com/trends/high-performance-driving-program): The High Performance Driving Program Teaches Lexus Owners New Skills (Category: Autos) Implication: Car companies can offer value-added courses to customers to improve brand loyalty and drive sales. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Crafted Timepieces](https://www.trendhunter.com/protrends/crafted-timepieces) (Luxury) ## Trending in Autos - [Vintage Motoring Rally Events](https://www.trendhunter.com/trends/dolomites-classic-run) - [Integrated Robotaxi Networks](https://www.trendhunter.com/trends/Integrated-Robotaxi-Networks) - [Flagship Electric SUV Models](https://www.trendhunter.com/trends/BYD-Sealion) - [Massive Battery Luxury SUVs](https://www.trendhunter.com/trends/escalade-iq-2) All articles: [Autos](https://www.trendhunter.com/autos)