# Auto Consumption Auto brands and retailers branch out to offer other forms of consumption. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 17, 2016 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/auto-consumption ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Auto Consumption trend? **Auto Consumption:** A method of sweetening the deal when it comes to purchase, many auto brands and dealerships are offering consumer access to swanky services unrelated to the automotive sector. In a time ripe for change within the industry, maintaining consumer enjoyment and satisfaction beyond the product itself is essential. Ultimately, this progression is not about simply creating a luxury experience, but a comprehensive culture and, with it, a lasting brand loyalty. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 5, 2015 to Mar 29, 2016 - Published: Mar 17, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Auto Consumption trend ### Diversification of Offerings Auto brands and dealerships are diversifying their offerings, from cafes to spa services, to enhance the overall customer experience beyond the sale of vehicles. ### Inclusive Showrooms Car showrooms are becoming more inclusive and welcoming to all customers, with amenities such as gaming sections and cafes. ### Membership Perks Vehicle brands are offering exclusive perks like culinary experiences to appeal to affluent customers. ## What the Auto Consumption trend means for industry ### For Automotive Industry Auto brands and dealerships are changing the game by branching out to new, non-automotive industries to enhance customer experience and create lasting brand loyalty. ### For Hospitality Industry Auto brands and dealerships are partnering with luxury hotels and spas to offer exclusive experiences and services to customers. ### For Retail Industry Auto dealerships are incorporating retail spaces like cafes and gaming areas to offer customers a more comprehensive shopping experience. ## Workshop question Thinking about increasing the value of your product or service, what complementary or add-on feature could you offer your consumers? ## Trend signals for Auto Consumption Trend score 2.9 out of 10, from popularity 40%, activity 38%, freshness 8%. - Popularity: 40% - Activity: 38% - Freshness: 8% ## Examples of the Auto Consumption trend 6 featured examples from Mar 5, 2015 to Mar 29, 2016. - [Gourmet Dealership Cafes](https://www.trendhunter.com/trends/big-two-toyota): This Cafe is Located Inside the Big Two Toyota Dealership (Category: Autos) Implication: Automotive retailers can explore the addition of built-in cafes within their dealerships to enhance the customer experience. - [Car Dealership Spas](https://www.trendhunter.com/trends/mercedesbenz-burlington): The Mercedes-Benz Burlington Location Boasts a Spa and Cafe (Category: Autos) Implication: Car dealerships are introducing luxury amenities as a way to differentiate and provide added value to customers. - [Auto Showroom Lounges](https://www.trendhunter.com/trends/club-aston): Club Aston in Los Angeles Serves Up Martinis to Customers (Category: Autos) Implication: Auto dealerships can incorporate lounge-inspired spaces, enhanced security measures, and brand immersion areas to create unique and memorable retail experiences that attract and r… - [Inclusive Car Showrooms](https://www.trendhunter.com/trends/vauxhall-showroom): This New Vauxhall Showroom Features a Cafe and Kids' Gaming Section (Category: Autos) Implication: The automotive retail industry can embrace inclusive car showrooms to create a more welcoming environment for customers and their families. - [Culinary Car Owner Perks](https://www.trendhunter.com/trends/membership-club): Lincoln Black Label Offers Access to an Exclusive Membership Club (Category: Autos) Implication: Luxury vehicle manufacturers can differentiate themselves by offering unique and exclusive experiences for their high-end customers. - [Dealership Spa Services](https://www.trendhunter.com/trends/hyundai-dealership): This Hyundai Dealership Offers Free Massages and Manicures (Category: Autos) Implication: Incorporating spa services at car dealerships to differentiate from competitors. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Crafted Timepieces](https://www.trendhunter.com/protrends/crafted-timepieces) (Luxury) ## Trending in Autos - [Vintage Motoring Rally Events](https://www.trendhunter.com/trends/dolomites-classic-run) - [Integrated Robotaxi Networks](https://www.trendhunter.com/trends/Integrated-Robotaxi-Networks) - [Flagship Electric SUV Models](https://www.trendhunter.com/trends/BYD-Sealion) - [Massive Battery Luxury SUVs](https://www.trendhunter.com/trends/escalade-iq-2) All articles: [Autos](https://www.trendhunter.com/autos)