# Authenticity On-Demand Connection is secured through micro-moment companionship services. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Aug 30, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/authenticity-ondemand ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Authenticity On-Demand trend? **Authenticity On-Demand:** In today's fast-paced and often lonely world, on-demand companionship products that extend beyond a simple transactional relationship work to fill in the gaps of our social experience (for example, helping seniors with their shopping rather than simply driving them to and from the store). While commoditized connection might not necessarily be a new idea, it's the extension of these services to fill everyday micro-moments that delivers the deeper, more authentic link to the world around them that humans so urgently crave. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 20, 2017 to Mar 6, 2019 - Published: Aug 30, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Authenticity On-Demand trend ### On-Demand Companionship Services The growing need for on-demand companionship services reflects an opportunity for startups to disrupt the traditional home care services model and put people first. ### Therapeutic Canine Robots The use of robotic animals for dementia therapy shows potential for further innovation in the healthcare industry's use of technology to improve emotional health. ### Mall Boyfriend Rental Services The rise of boyfriend rental services as a response to modern loneliness highlights a potential for businesses to address the need for connection in fast-paced societies. ## What the Authenticity On-Demand trend means for industry ### For Healthcare Innovative robotic products like therapeutic animal companions and senior companionship services offer opportunities for disruption in the healthcare industry's approach to emotional health. ### For Technology The development of realistic robotic companions for various purposes, from therapeutic to entertainment, are indicative of a wider trend in the technology industry to build sophisticated and customizable products that enhance human experiences. ### For Hospitality The emergence of boyfriend rental services suggests there may be opportunities in the hospitality industry to provide customized and convenient companionship services for individuals seeking social interactions. ## Workshop question How has your brand responded to the increased expectations of authenticity that many consumers have for the brands they interact with? ## Trend signals for Authenticity On-Demand Trend score 4.4 out of 10, from popularity 73%, activity 51%, freshness 8%. - Popularity: 73% - Activity: 51% - Freshness: 8% ## Examples of the Authenticity On-Demand trend 5 featured examples from Mar 20, 2017 to Mar 6, 2019. - [Pet Companionship Robots](https://www.trendhunter.com/trends/kolony-robotic-mia): The Kolony Robotic 'MIA' Pet Robot Keeps Animals Relaxed (Category: Tech) Implication: Disruptive innovation opportunity to develop advanced pet companion robots that can cater to the needs of busy pet owners. - [Therapeutic Canine Robots](https://www.trendhunter.com/trends/dementia-therapy): Tombot Robotics Designed a Realistic Puppy for Dementia Therapy (Category: Lifestyle) Implication: The introduction of realistic robotic companions for therapy purposes can revolutionize how healthcare professionals provide support and treatment to patients. - [Mall Boyfriend Rental Services](https://www.trendhunter.com/trends/boyfriend-rental): Asian Crush Posts a Video About a New Convenience-Focused Service (Category: Unique) Implication: Disruption opportunity in the dating and companionship industry by offering alternative and affordable solutions like boyfriend rentals. - [Faux Companion Photoshoot Services](https://www.trendhunter.com/trends/real-appeals-rental-friends): Real Appeal's Rental Friends Let You Show Off on Social Media (Category: Unique) Implication: The hospitality industry can explore new revenue streams by incorporating friend rental services into their offerings, catering to customers who desire curated social media experi… - [On-Demand Companionship Services](https://www.trendhunter.com/trends/companionship-services): 'Papa' Connects Senior Citizens to "Grandkids on Demand" (Category: Business) Implication: The on-demand companionship trend presents opportunities for home care service providers to expand their offerings and cater to the emotional needs of senior citizens. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)