# Authenticating Meat A desire for tradition prompts meat lovers to turn to homemade cooking methods. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 10, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/authenticating-meat ## Key Figures - Trend score: 1.2/10 - Evidence articles: 3 ## What is the Authenticating Meat trend? **Authenticating Meat:** While fast food barbecue is a more accessible way to enjoy seared meats, the alternative cooking methods that eateries often use tends to sacrifice overall traditional appeal. Seeking more authentic variations of slow-cooked meats, consumers are turning to homegrown recipes to ensure no shortcuts are made. A turn towards conventional methods of meal preparation reflects a need for more organic and transparent sources of consumption. ## At a Glance - Evidence: 3 featured examples - Articles from: Sep 17 to Nov 17, 2014 - Published: Apr 10, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Authenticating Meat trend ### Traditional Cooking Consumers are turning to homegrown recipes for traditional meals as a desire for organic and transparent sources of consumption grows. ### Booze-infused Meals Recipes that include whiskey and bourbon are growing in popularity and provide an opportunity for brands to offer a unique dining experience. ### Emphasis on Smokey Flavors Smokey flavors are in demand, and recipe creators are finding new ways to incorporate them into meats by adding spices and other unconventional ingredients. ## What the Authenticating Meat trend means for industry ### For Food Opportunities for brands to appeal to consumers seeking traditional meals, unique boozy dining experiences and smokey flavors. ### For Agriculture As the demand for organic and transparent sources of consumption grows, there is an opportunity for the agriculture industry to cater to consumers seeking traditional and natural sources of food. ### For Restaurant Restaurants can create a unique dining experience by incorporating booze-infused meals with smokey flavors that feature traditional cooking methods. ## Trend signals for Authenticating Meat Trend score 1.2 out of 10, from popularity 20%, activity 8%, freshness 8%. - Popularity: 20% - Activity: 8% - Freshness: 8% ## Examples of the Authenticating Meat trend 3 featured examples from Sep 17 to Nov 17, 2014. - [Smokey Gourmet Burgers](https://www.trendhunter.com/trends/grilled-burger): This Triple Smoke Grilled Burger is Topped With Avocado and Bacon (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop unique and flavorful burger recipes using unconventional ingredients to attract and captivate consumers in the highly competitive food a… - [Whiskey-Seasoned Turkey Recipes](https://www.trendhunter.com/trends/whiskeyglazed-turkey): This Whiskey-Glazed Turkey Makes for a Boozy Thanksgiving (Category: Lifestyle) Implication: Partnering with food companies to promote the use of alcohol in recipes to increase product sales and market reach. - [Boozy Rib Barbecues](https://www.trendhunter.com/trends/Glazed-Short-Ribs): This Maple Bourbon Glazed Short Ribs Recipe Boasts Smoky and Savory Flavors (Category: Lifestyle) Implication: The food and beverage industry can collaborate to create new products infused with alcoholic flavors and maple syrup. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)