# Authentic Soup Brands are introducing for-home soup kits inspired by African cultural dishes. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Oct 25, 2023 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/authentic-soup ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Authentic Soup trend? **Authentic Soup:** Brands in North America are debuting soup kits inspired by African cuisine. Created in partnership with African chefs, these kits deliver authentic flavors and ingredients from across Africa to homes in North America. These kits are easy to prepare and come with all necessary ingredients. ## The consumer insight behind the Authentic Soup trend The diverse population in North American countries leads to consumers being more interested in trying meals from different cultures. Additionally, individuals with rich cultural backgrounds enjoy sharing recipes and dishes from their heritage with others, as this act can serve as a bonding experience for the parties involved. Brands are identifying this trend and launching pre-packaged products with authentic ingredients that streamline these activities for consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: May 14, 2022 to Oct 24, 2023 - Published: Oct 25, 2023 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Themes within the Authentic Soup trend ### Authentic African Cuisine Brands in North America are debuting soup kits inspired by African cuisine, delivering authentic flavors and ingredients from across Africa to homes in North America. ### Diverse Cultural Exploration The diverse population in North American countries leads to consumers being more interested in trying meals from different cultures, prompting brands to launch pre-packaged products with authentic ingredients. ### Convenience and Sharing Experiences Individuals with rich cultural backgrounds enjoy sharing recipes and dishes from their heritage with others, leading brands to create meal kits that streamline these activities for consumers. ## What the Authentic Soup trend means for industry ### For Food & Beverage Brands in the Food & Beverage industry are debuting soup kits inspired by African cuisine, delivering authentic flavors and ingredients from across Africa to homes in North America. ### For Cultural Tourism The cultural tourism industry benefits from the trend of diverse cultural exploration, as consumers are more interested in trying meals from different cultures and exploring new experiences. ### For Meal Subscription Services The meal subscription services industry sees opportunities in the convenience and sharing experiences trend, as individuals with rich cultural backgrounds enjoy sharing recipes and dishes from their heritage with others and seek convenient options to do so. ## Workshop question How could your brand draw inspiration from diverse cultural recipes to fuel its future product decisions? ## Trend signals for Authentic Soup Trend score 3.6 out of 10, from popularity 46%, activity 44%, freshness 19%. - Popularity: 46% - Activity: 44% - Freshness: 19% ## Examples of the Authentic Soup trend 4 featured examples from May 14, 2022 to Oct 24, 2023. - [Nigerian Soup Kits](https://www.trendhunter.com/trends/chef-lilians-eguisi-kit): Chef Lilians Eguisi Kit Makes Four Servings of Authentic Nigerian Soup (Category: Business) Implication: The Chef Lilians Egusi Kit falls into the food and beverage industry, offering a convenient solution for consumers to enjoy authentic Nigerian soup. - [Moroccan Soup Ranges](https://www.trendhunter.com/trends/readytoeat-soup): Mina's Ready-to-Eat Soup and Stew Range is Full-Flavored and Plant-Based (Category: Lifestyle) Implication: Innovation opportunities around introducing bold and unique flavors into the soup aisle that cater to changing consumer preferences and tastes. - [Dry Moroccan Soup Mixes](https://www.trendhunter.com/trends/soup-girl): Soup Girl's Moroccan Lentil Soup is Available in a Quick Prep Dry Soup Mix (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the food industry by offering a wide range of gourmet dry soup mixes made with organic and locally sourced ingredients, providing convenie… - [Summery Plant-Powered Stews](https://www.trendhunter.com/trends/aboboi): AYO Foods & Chef Zoe Adjonyoh Collaborated on Aboboi (Category: Lifestyle) Implication: Offering an assortment of plant-based options and collaborating with chefs to curate menus would make a meal delivery service outshine its competitors. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)