Dining on flights becomes more customized and exclusive
Implications - Airlines are upping their in-flight services to offer flyers customized and exclusive menus to increase consumer satisfaction. Options that only exist on certain airlines or flights (not even in stores) entice consumers and ensure the post-flight cravings will keep the brand on the consumer's mind. Offering exclusivity is one way that brands can let their consumers know how much they value their loyalty.
Workshop Question - What kind of highly exclusive offer can you provide your consumers?