# Straightforward Stationery Consumers take tech-free refuge in simple office products. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 21, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/austere-stationery ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Straightforward Stationery trend? **Straightforward Stationery:** A natural response to the overwhelming digital age, consumers seek refuge in analog stationery and office supplies that offer simplicity in comparison to their digital counterparts. Rather than integrating the two realms, consumers find solace in the practice of note-taking on physical office supplies as a distraction-free expression of self. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 25, 2014 to Jul 11, 2015 - Published: Jul 21, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Straightforward Stationery trend ### Analog Stationery Consumers seek refuge in analog stationery and office supplies. ### Minimalist Design Stationery designs reflect minimalist design ideals. ### Sassy Stationery Stationery with a sassy message on it appeals to consumers. ## What the Straightforward Stationery trend means for industry ### For Stationery and Office Supplies Opportunities for stationary designers and manufacturers to tap into growing demand for minimalist, analog and sassy products. ### For Design and Decor Potential for designs inspired by minimalist and vintage aesthetics to create functional yet artistic solutions. ### For E-Commerce Online retailers can cater to consumers seeking unique stationary products that offer a break from the digital world. ## Trend signals for Straightforward Stationery Trend score 3.1 out of 10, from popularity 36%, activity 50%, freshness 8%. - Popularity: 36% - Activity: 50% - Freshness: 8% ## Examples of the Straightforward Stationery trend 5 featured examples from Jan 25, 2014 to Jul 11, 2015. - [Minimalist Tech Stationary](https://www.trendhunter.com/trends/stationery-box-set): This Stationery Box Set Stores Writing Tools and One's Mobile Device (Category: Art & Design) Implication: The stationery industry will benefit from creating trendy office products, such as minimalist design-focused stationery box sets. - [Minimalist Stationery Storage](https://www.trendhunter.com/trends/tsumugi-card-box): The Tsumugi Card Box by Ideaco are Charmingly Vintage-Like (Category: Art & Design) Implication: The Tsumugi Card Box presents a disruptive innovation opportunity within the office supplies industry, offering a stylish and minimalist storage solution. - [Uninspirational Stationery Sets](https://www.trendhunter.com/trends/grumpy-notebook-set): This Grumpy Notebook Set is Perfect for Cynical Consumers (Category: Art & Design) Implication: Stationery industry can disrupt the conventional market by introducing a range of negative-themed products that cater to consumers interested in expressing their discontent. - [Low-Tech Note Cards](https://www.trendhunter.com/trends/note-cards): This Stationery From Folk Rebellion Suggests Sending Notes Analog-Style (Category: Art & Design) Implication: The rise in demand for low-tech note cards presents an opportunity for the stationery industry to create new lines of analog-inspired products that cater to customers seeking a br… - [Italian Monument Stationery](https://www.trendhunter.com/trends/souvenir-desk): The Souvenir Desk by Andrea Rekalidis Pays Tribute to Monuments (Category: Art & Design) Implication: Exploring innovative designs for stationery can increase demand and create a unique niche. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)