# Augmented Travel Augmented reality is incorporated into travel-related apps to enhance experience. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 10, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/augmented-travel ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Augmented Travel trend? **Augmented Travel:** COVID-19 has left an ever-growing impact on the global trace, tourism and hospitality industries. The incorporation of augmented reality into travel-based apps is enhancing travellers' experiences in everything from airport navigation to city exploration. ## The consumer insight behind the Augmented Travel trend With the new normal of the travel industry disrupted from the ongoing pandemic, the future of travel is increasingly reformed by AR technologies. This form of bettering travel experiences benefits consumers by both gamifying the travel experience, and enhancing its educational value. ## At a Glance - Evidence: 5 featured examples - Articles from: May 21, 2017 to Dec 10, 2018 - Published: Dec 10, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Augmented Travel trend ### Augmented Reality for Travel The incorporation of AR into travel-based apps is enhancing travellers' experiences in everything from airport navigation to city exploration. With the new normal of the travel industry disrupted from the ongoing pandemic, the future of travel is increasingly reformed by AR technologies. This creates an opportunity for businesses to integrate AR into their travel experiences and provide a more gamified and educational travel experience to consumers. ### In-flight AR Experiences The use of in-flight AR technology aims to give flight attendants an edge in aiding their passengers and fielding questions more efficiently. By providing real-time information, this technology can enhance communication and problem-solving solutions, providing an opportunity for airlines to improve their customer experience with AR technology. ### AR Urban Exploration AR technology is being utilized to gamify urban exploration through app-led city races with virtual checkpoints, discovery games that encourage players to explore their city, and customized hotel room experiences that incorporate AR art. Businesses in the travel and hospitality industries can seize opportunities to implement AR as a tool for enhancing urban exploration experiences. ## What the Augmented Travel trend means for industry ### For Travel and Tourism The incorporation of AR technology into travel-based apps, in-flight experiences, and urban exploration races creates opportunities for businesses within the travel and tourism industry to provide more interactive and educational experiences to consumers. ### For Transportation The use of AR technology in in-flight experiences and airport wayfinding opens opportunities for airports and airlines to improve communication and problem-solving solutions, making their services more efficient and improving customer experience. ### For Entertainment AR-based discovery games and urban exploration races are changing the way consumers interact with their city, encouraging exploration and activity. Businesses in the entertainment industry can leverage AR technology to gamify experiences and attract new customers. ## Workshop question Conceptualize how your brand could incorporate AR into its product, service or purchase journey. ## Trend signals for Augmented Travel Trend score 4.9 out of 10, from popularity 77%, activity 61%, freshness 8%. - Popularity: 77% - Activity: 61% - Freshness: 8% ## Examples of the Augmented Travel trend 5 featured examples from May 21, 2017 to Dec 10, 2018. - [Artful AR Hotel Rooms](https://www.trendhunter.com/trends/customized-experience): LIFEWTR and Marriott Hotels Created a Customized Experience for Guests (Category: Tech) Implication: Marriott Hotels' partnership with LIFEWTR demonstrates the disruptive innovation opportunity of integrating augmented reality and branded artwork into hotel experiences. - [In-Flight AR Experiences](https://www.trendhunter.com/trends/in-flight-augmented-reality): Air New Zealand Will Soon Using In-Flight Augmented Reality for Clients (Category: Tech) Implication: Airlines can leverage in-flight AR experiences to differentiate their services, provide personalized experiences, and improve customer satisfaction. - [AR Airport Maps](https://www.trendhunter.com/trends/airport-maps): Gatwick Airport is Helping Travelers Get Around with Beacons and Augmented Reality (Category: Tech) Implication: The travel and hospitality industry can benefit from AR wayfinding technology to improve the travel experience and increase customer satisfaction. - [AR Urban Exploration Apps](https://www.trendhunter.com/trends/discovry): The 'Discovr.y' AR Exploration Game Pinpoints New City Experiences (Category: Tech) Implication: Disruptive Innovation Opportunity: Introducing AR elements to traditional gaming experiences to enhance engagement and physical activity. - [Urban Exploration Races](https://www.trendhunter.com/trends/district-race): 'District Race' is an App-Led City Race with Virtual Checkpoints (Category: Lifestyle) Implication: Tech companies can capitalize on the development of app-led experiences and virtual checkpoint technology. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)