# Augmented Travel Augmented reality increases the entertainment value of the travel experience. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 2, 2015 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/augmented-travel-augmented-reality-increases-the-entertainment-value-of-the ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Augmented Travel trend? **Augmented Travel:** Augmented reality adds a new dimension to the travel experience, which can often be tedious or frustrating. Whether it's elevating in-flight services or being implemented into tourist-aiding devices, augmented reality satisfies a consumer need for interactivity and immersive entertainment, even when they're away from home. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 22, 2014 to Jan 31, 2015 - Published: Feb 2, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Augmented Travel trend ### Augmented Reality Integration Augmented reality integration in travel can provide a new immersive experience beyond the usual tedium. ### Virtual Reality Enhancement Virtual reality technology provided in planes can make in-flight entertainment exciting for passengers. ### Smart Tourist Aids Smart tourist aids incorporating AR technology can offer greater convenience and assistance for travelers. ## What the Augmented Travel trend means for industry ### For Tourism AR and VR technology can be implemented in tourism to provide an enriched adventure for travelers. ### For In-flight Entertainment Virtual Reality technology can revolutionize in-flight entertainment for airlines to provide a superior experience for passengers. ### For Consumer Electronics Smart tourist aids incorporating AR technology provide opportunities for consumer electronics companies to develop such devices. ## Trend signals for Augmented Travel Trend score 4.7 out of 10, from popularity 73%, activity 59%, freshness 8%. - Popularity: 73% - Activity: 59% - Freshness: 8% ## Examples of the Augmented Travel trend 4 featured examples from Jan 22, 2014 to Jan 31, 2015. - [Innovative Navigation Cams](https://www.trendhunter.com/trends/travelling-companion-panorama-camera): The Travelling Companion Panorama Camera is Optimal Tourist Technology (Category: Tech) Implication: Disruptive innovation opportunity: Integrate innovative technology into the tourism industry to improve the overall travel experience and offer unique services. - [Virtual Reality Airlines](https://www.trendhunter.com/trends/qantas-and-samsung): Qantas and Samsung Collaborate to Offer Virtual Reality in the Air (Category: Tech) Implication: Exploring opportunities to incorporate virtual reality technology into their services. - [AR Tourist Binoculars](https://www.trendhunter.com/trends/urban-sense): Urban Sense is an Innovative and Info-Giving Companion for Sightseers (Category: Unique) Implication: Leveraging AR technology to revolutionize the way tourists explore new cities and attractions. - [First Class Tour Apps](https://www.trendhunter.com/trends/virgin-atlantic-air): Virgin Atlantic Airways Launches Augmented Reality Planeview App (Category: World) Implication: Virgin Atlantic's Planeview app disrupts the airline industry by leveraging augmented reality to enhance customer experience and provide transparent information about first-class… ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)