# Augmented Tradition Rituals steeped in tradition are adopted into augmented reality platforms. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 14, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/augmented-tradition ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Augmented Tradition trend? **Augmented Tradition:** Practices that were once heavy in tradition, myth or personal ritual are being integrated into AR formats. This shift reveals the importance of tech in not only representing history and traditions, but in transforming them into platforms that are more relevant to the needs of today's consumers, who have long experienced waning engagement with these concepts. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 26, 2016 to Feb 14, 2018 - Published: Feb 14, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Augmented Tradition trend ### AR integration of historical & cultural practices The integration of AR technology with practices steeped in history or tradition is leading to new and engaging immersive experiences. ### Virtual customer experiences Virtual reality and augmented reality are now being used to enhance customer experiences, offering new opportunities for businesses and industries to innovate and disrupt traditional offerings. ### AR personalization Businesses are using AR to create personalized experiences for their customers, increasing engagement and satisfaction while also utilizing the technology for marketing purposes. ## What the Augmented Tradition trend means for industry ### For Leisure and entertainment industry The use of AR is transforming the way customers consume entertainment, resulting in new and innovative experiences. ### For Funeral industry The introduction of AR services can revolutionize the way funerals are conducted and experienced, offering cost-effective and unique options to customers. ### For Hospitality industry The integration of AR personalization with menus, creating more immersive and interactive dining experiences for customers, resulting in better engagement and sales numbers. ## Workshop question How can your brand better steep inclusive traditions and rituals into its products/services? ## Trend signals for Augmented Tradition Trend score 4.2 out of 10, from popularity 70%, activity 49%, freshness 8%. - Popularity: 70% - Activity: 49% - Freshness: 8% ## Examples of the Augmented Tradition trend 4 featured examples from Aug 26, 2016 to Feb 14, 2018. - [Augmented Reality Menus](https://www.trendhunter.com/trends/augmented-reality-menus): 'Kabaq' Offers 3D Renderings of Restaurant Menu Items (Category: Lifestyle) Implication: The restaurant industry can benefit from using augmented reality menus - [Augmented Reality Gravesites](https://www.trendhunter.com/trends/virtual-graves): Virtual Graves Offer a Cost-Effective Alternative to Funerals (Category: Lifestyle) Implication: Augmented reality and virtual reality technology can disrupt the traditional funeral service industry by becoming an affordable and accessible option for families bereaved by deat… - [VR Crucifixion Films](https://www.trendhunter.com/trends/story-of-christ): The 'Jesus VR - The Story of Christ' Movie Tells the Account of the Martyr (Category: Tech) Implication: Using virtual reality to create more immersive and engaging religious experiences for members. - [AR Wishing Wells](https://www.trendhunter.com/trends/volo-by-hush): VOLO by HUSH Makes Wishing a Global, Digital Experience (Category: Tech) Implication: Exploring new applications of augmented reality technology to create innovative experiences. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)