# Augmented Reality Shopping Virtual interactivity is changing the traditional purchasing experience. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Dec 30, 2010 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/augmented-reality-shopping-virtual-interactivity-is-changing-the-traditiona ## Key Figures - Trend score: 4.8/10 - Evidence articles: 8 ## What is the Augmented Reality Shopping trend? **Augmented Reality Shopping:** The way we shop is undergoing a radical change, as retailers incorporate augmented reality by infusing traditional services with a virtual twist. The augmented reality shopping experience creates an increased ability to test out products and locate places to buy specific items, which may cause a shift in buyer behavior as the physical aspect of shopping becomes increasingly unnecessary. ## At a Glance - Evidence: 8 featured examples - Articles from: Nov 27, 2009 to Dec 7, 2010 - Published: Dec 30, 2010 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Examples of the Augmented Reality Shopping trend 8 featured examples from Nov 27, 2009 to Dec 7, 2010. - [Augmented Reality Retailers](https://www.trendhunter.com/trends/airwalk-invisible): Airwalk Invisible Store can Only be Seen Through Smartphones (Category: Marketing) Implication: Retailers can leverage augmented reality technology to create new and exciting shopping experiences that attract customers and differentiate from competitors. - [Virtual Makeup Mirrors](https://www.trendhunter.com/trends/shiseido-makeup-mirror): Shiseido Makeup Mirror Lets You Try on Cosmetics With Augmented Reality (Category: Unique) Implication: The cosmetics industry can leverage virtual makeup mirrors to provide a unique customer experience that could potentially drive sales and increase customer satisfaction. - [Interactive Fitting Rooms](https://www.trendhunter.com/trends/converse-sampler-iphone-app): Try on Any Pair of Shoes with the Converse Sampler iPhone App (Category: Tech) Implication: The retail industry can embrace augmented reality fitting rooms to enhance the shopping experience and increase online sales. - [Brew Finder Apps](https://www.trendhunter.com/trends/le-bar-guide-app): The Stella Artois 'Le Bar Guide' App Leads You to Your Favorite Beer (Category: Tech) Implication: Restaurants, bars, and breweries within the food and beverage industry can use similar apps to promote their products and establishments. - [Fitting Room Simulators](https://www.trendhunter.com/trends/augmented-reality-dressing-room): Try on Clothes With Tobi.com's Augmented Reality Dressing Room (Category: Fashion) Implication: Integration of augmented reality dressing room technology can drive sales and enhance customer engagement. - [Augmented Reality Postage](https://www.trendhunter.com/trends/royal-mail-intelligent-stamp): Royal Mail Intelligent Stamp Hits UK With Video (Category: Pop Culture) Implication: The integration of augmented reality in postage stamps can revitalize the postal industry by providing a unique and engaging customer experience. - [Webcam-Ready Valentines](https://www.trendhunter.com/trends/augmented-reality-greeting-cards): Hallmark Introduces Augmented Reality Greeting Cards (Category: Marketing) Implication: The introduction of AR and webcam greetings presents an opportunity for companies in the greeting card industry to incorporate new technologies and stand out in a crowded market. - [Virtual Interior Design](https://www.trendhunter.com/trends/iphone-snapshop-app): The iPhone Snapshop App Lets You Try Before You Buy (Category: Art & Design) Implication: The integration of augmented reality in interior design provides opportunities for furniture and home decor companies to offer virtual try-on experiences to their customers. ## Themes within the Augmented Reality Shopping trend ### Augmented Reality in Retail As retailers use AR to infuse traditional shopping services with a virtual twist, there is a disruption opportunity for brands to enhance the overall consumer shopping experience. ### Virtual Fitting Rooms Augmented reality fitting rooms are becoming more popular and are disrupting traditional shopping experiences, providing consumers with virtual ways to try on clothing. ### Virtual Reality in Entertainment The use of mixed reality technologies, like AR, are changing the way people shop for products and leisure experiences, and businesses need to provide new technology-based experiences to stay ahead of trends. ## What the Augmented Reality Shopping trend means for industry ### For Retail Retailers are using augmented reality to enhance customer experiences and optimize sales by letting customers see products in a simulated environment. ### For Entertainment The use of augmented reality and the integration of mixed reality technologies are creating opportunities for new and innovative entertainment experiences. ### For Marketing As businesses integrate augmented reality into their marketing campaigns and products, augmented reality marketing is disrupting traditional advertising methods by providing more interactive and engaging experiences. ## Trend signals for Augmented Reality Shopping Trend score 4.8 out of 10, from popularity 81%, activity 56%, freshness 8%. - 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