# Augmented Reality Packaging Brands increase interactivity through virtual reality packaging. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Oct 22, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/augmented-reality-packaging ## Key Figures - Trend score: 5.3/10 - Evidence articles: 5 ## What is the Augmented Reality Packaging trend? **Augmented Reality Packaging:** The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 16 to Oct 2, 2014 - Published: Oct 22, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Themes within the Augmented Reality Packaging trend ### Interactive Packaging More brands are adopting interactive packaging to create an immersive experience for customers, leveraging technologies such as augmented reality and mobile apps. ### Augmented Reality Integration Augmented reality is increasingly being integrated into products and packaging to create novel and engaging experiences for consumers. ### Enhanced Interactivity Consumers are seeking more interactivity from their shopping experiences, providing opportunities for businesses to differentiate themselves by providing enhanced interactivity for their products. ## What the Augmented Reality Packaging trend means for industry ### For Consumer Packaged Goods CPG companies can use interactive packaging and augmented reality integration to create unique and memorable experiences for customers. ### For Fast Food and QSR Fast food and quick-service restaurants can leverage interactive packaging and AR integration to engage customers and offer a novel customer experience. ### For Confectionery Confectionery companies can utilize interactive chocolate wrappers and edible toys to provide engaging and fun experiences for customers, while also appealing to a younger demographic. ## Trend signals for Augmented Reality Packaging Trend score 5.3 out of 10, from popularity 81%, activity 70%, freshness 8%. - Popularity: 81% - Activity: 70% - Freshness: 8% ## Examples of the Augmented Reality Packaging trend 5 featured examples from Jan 16 to Oct 2, 2014. - [Augmented Reality Snack Boxes](https://www.trendhunter.com/trends/stand-by-me-doraemon): Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D (Category: Tech) Implication: Food and snack brands can explore the use of augmented reality packaging to differentiate their products and engage customers. - [Edible Chocolate Toys](https://www.trendhunter.com/trends/edible-chocolate-toys): The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices (Category: Life-Stages) Implication: The incorporation of edible components in toys could create a new subcategory of toys while also addressing concerns about screen time and promoting creativity and sensory play. - [Miniature Interactive Soda Bottles](https://www.trendhunter.com/trends/cocacola-2014-fifa): The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny (Category: Marketing) Implication: Opportunity for beverage companies to innovate their packaging designs by incorporating interactive elements and augmented reality features. - [World Cup Fry Packaging](https://www.trendhunter.com/trends/mcdonalds-world-cup-app): McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game (Category: Tech) Implication: Fast food chains can explore the use of augmented reality packaging to provide a unique dining experience for their customers. - [Augmented Chocolate Wrappers](https://www.trendhunter.com/trends/chocolate-packaging-wrapper): Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR (Category: Marketing) Implication: Disruptive innovation opportunities in the food packaging industry by leveraging augmented reality for interactive and personalized packaging. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)