# Augmented Preview AR technology is used to preview a wide variety of products and services. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 4, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/augmented-preview ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Augmented Preview trend? **Augmented Preview:** The use of augmented reality in the process of previewing the various services and products consumers are looking to purchase is on the rise, allowing potential customers to test brands' offerings without having to immediately commit. ## The consumer insight behind the Augmented Preview trend Traditional forms of marketing, like TV commercials and broad product claims, no longer have the influence they once did. Millennials and Gen Z in particular have increased the demand for more authentic and realistic engagement with brands--whether that's in product previews, experience, or in how brand ambassadors interact with them. This craving for authentic branded engagement has brought on campaigns and innovations that establish more trust between the brand and their customers. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 7, 2017 to Feb 8, 2019 - Published: Mar 4, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Augmented Preview trend ### Augmented Reality Shopping The utilization of augmented reality technology for previewing products and services is on the rise, enabling prospective customers to try brands' offerings without making a commitment. ### Authentic Engagement Millennials and Gen Z demand more genuine and realistic engagement with brands, prompting campaigns and innovations that create more trust between brands and their customers. ### AR Product Previews Various industries have realized the potential of AR for showing customers how proposed changes to their appearance or space will look like, creating a more accurate visualization of the finished product. ## What the Augmented Preview trend means for industry ### For Retail Industry Retailers are using AR technology to give customers a better online preview of products before committing to a purchase. ### For Healthcare Industry AR is being used in the healthcare industry to help patients visualize changes to their body with more accuracy before undergoing procedures. ### For Outdoor Gear Industry AR technology is providing customers with a better idea of how large scale items such as tents and sleeping bags will look in outdoor settings before making a purchase. ## Workshop question Conceptualize AR technology that would allow customers to preview your brand's product/service. ## Trend signals for Augmented Preview Trend score 3.3 out of 10, from popularity 59%, activity 33%, freshness 8%. - Popularity: 59% - Activity: 33% - Freshness: 8% ## Examples of the Augmented Preview trend 5 featured examples from Oct 7, 2017 to Feb 8, 2019. - [AR Toy Previews](https://www.trendhunter.com/trends/toy-preview): Argos Launched Augmented Reality LEGO Models Via Its App (Category: Tech) Implication: Retailers can utilize augmented reality technology to enhance the shopping experience and drive sales. - [AR Music Apps](https://www.trendhunter.com/trends/ar-music): 'Firstage' Encourages Music Discovery Through Augmented Reality Performances (Category: Tech) Implication: Opportunity for music streaming platforms to incorporate augmented reality features that enable users to discover and engage with new music visually. - [AR Tent-Previewing Experiences](https://www.trendhunter.com/trends/shopping-for-outdoor-gear): Mountain Hard Wear's AR Tech Simplifies Shopping for Outdoor Gear (Category: Tech) Implication: Opportunities for outdoor retailers to enhance the customer shopping experience and prevent post-purchase dissatisfaction through AR technology. - [AR Pet Bed Previews](https://www.trendhunter.com/trends/buying-a-dog-bed): 'Treat A Dog' Implemented Shopify AR to Help Pet Parents with Buying a Dog Bed (Category: Lifestyle) Implication: The pet product industry can explore AR technology to provide enhanced product previews and increase customer satisfaction. - [AR Dental Software](https://www.trendhunter.com/trends/janus-health-ar): 'Janus Health AR' Helps Patients Better Visualize a New Smile (Category: Lifestyle) Implication: The dental care industry can leverage AR dental software to provide patients with a more visual and accurate understanding of potential smile transformations. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)