# Immersive Navigation Navigation is being replaced with augmented displays to enhance stimulation. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 3, 2014 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/augmented-navigation ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Immersive Navigation trend? **Immersive Navigation:** Reflecting the ongoing expansion of technological integration, navigation systems are being re-invented in the form of augmented displays to enhance everyday routine. Making navigational activities more stimulating, immersive mapping systems allow travelers to interact with their directional displays, speaking to a desire for more interactive forms of exploration. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 14, 2013 to May 27, 2015 - Published: Jun 3, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Immersive Navigation trend ### Immersive Navigation Augmented mapping systems are enhancing navigational activities by providing more interactive forms of exploration. ### Augmented Reality Driving Glasses The use of augmented reality technology in driving glasses is changing the way drivers perceive their environment, increasing safety and convenience. ### Augmented Reality Maps Apps and software that provide interactive data visualization and augmented reality transit maps are revolutionizing transportation and the way people interact with geographic information. ## What the Immersive Navigation trend means for industry ### For Automotive Industry Augmented reality technology can revolutionize driving experiences and increase safety in cars. ### For Mapping and Navigation Industry Augmented reality is changing the way people interact with geographic information and enhancing navigational activities. ### For Software Development Industry The development of apps and software that provide interactive data visualization and augmented reality transit maps is revolutionizing transportation and the way people interact with geographic information. ## Trend signals for Immersive Navigation Trend score 5.0 out of 10, from popularity 74%, activity 68%, freshness 8%. - Popularity: 74% - Activity: 68% - Freshness: 8% ## Examples of the Immersive Navigation trend 4 featured examples from Nov 14, 2013 to May 27, 2015. - [Data-Powered Vehicles](https://www.trendhunter.com/trends/vision-future-luxury): BMW Unveiled Its New Concept Vision Future Luxury Car (Category: Autos) Implication: The automotive industry has the opportunity to integrate data-powered technology and efficient lighting to provide state-of-the-art luxury vehicles with improved user experience a… - [Augmented-Reality Driving Goggles](https://www.trendhunter.com/trends/Driving-Goggles): The New Glasses from BMW Allow Drivers to See Through Their Car (Category: Autos) Implication: The automotive industry can leverage augmented reality technology to develop innovative solutions that enhance safety, convenience, and overall driving experience. - [Digital Car-Connected Glasses](https://www.trendhunter.com/trends/nissan-e3): The Nissan E3 Augmented Reality Glasses Will Enhance Car Rides (Category: Autos) Implication: Disruptive innovation opportunity: Integrate augmented reality glasses with cars to provide a futuristic driving experience and revolutionize the automotive industry. - [Augmented Reality Transit Maps](https://www.trendhunter.com/trends/nyc-subway-map): An App Lets You Interact With NYC Subway Map Data Visualization (Category: Autos) Implication: Integrating mobile AR applications in transportation industries can improve navigation, safety, and efficiency. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)