# Augmented Label The food and beverage industry adopts augmented reality-based labels. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 7, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/augmented-label ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Augmented Label trend? **Augmented Label:** The use of AR in food labels is on the rise, with brands using such technology to both engage and educate their customers on the products they're considering, or have already purchased. Such items cater to consumers' continued interest in gamification, and add an element of interactivity that tends to be limited in product packaging. ## The consumer insight behind the Augmented Label trend Though consumers tend to go online and research the details pertaining to products they purchase, the amount of information to sort through can be overwhelming. Thus, having brands do some of the work in relation to product education allows consumers the freedom to purchase in-person. With tech-integrations into labeling and packaging, this process is streamlined for consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 30, 2018 to Feb 2, 2019 - Published: Feb 7, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Augmented Label trend ### AR-Enabled Packaging The use of AR technology in packaging is on the rise, providing an interactive and engaging experience to customers and enhancing product education. ### App-Integrated Shopping Mobile apps are becoming an integral part of the shopping experience, from mobile checkout to personalized maps and AR product information. ### Sustainable Interactive Packaging Brands are focusing on sustainability and producing eco-friendly AR-enabled packaging that provides an unforgettable consumer experience with interactive components. ## What the Augmented Label trend means for industry ### For Food and Beverage The food and beverage industry is adopting AR technology in labeling and packaging to cater to consumers' interest in gamification and streamline the product education process. ### For Retail Retail is embracing app-centric shopping experiences, such as mobile checkout, personalized maps, and AR product information displays, to enhance the consumer journey. ### For Craft Beer Craft beer brands are using AR-enabled storytelling in packaging to engage consumers and provide a fun and engaging way to learn about the beer-making process. ## Workshop question Conceptualize AR packaging or labeling that your brand could employ. ## Trend signals for Augmented Label Trend score 4.6 out of 10, from popularity 76%, activity 54%, freshness 8%. - Popularity: 76% - Activity: 54% - Freshness: 8% ## Examples of the Augmented Label trend 6 featured examples from Aug 30, 2018 to Feb 2, 2019. - [App-Centric Warehouse Retailers](https://www.trendhunter.com/trends/sams-club-now): 'Sam's Club Now' Introduces a Mobile-First Shopping Experience (Category: Tech) Implication: Retail industry will see innovation opportunities in integrating mobile-first experiences in their brick and mortar stores. - [AR Ice Cream Wrappers](https://www.trendhunter.com/trends/ice-cream-wrapper): My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality (Category: Tech) Implication: Integration of augmented reality technology in food packaging industry to enhance customer engagement and brand loyalty. - [AR-Enhanced Candy Packaging](https://www.trendhunter.com/trends/creative-candy-packaging): KONTI's Wrappers Connect Kids to Short Cartoons & Full-Length Films (Category: Lifestyle) Implication: Leveraging AR-enhanced packaging to create immersive experiences for consumers. - [Informative AR Packaging Experiences](https://www.trendhunter.com/trends/ar-packaging1): Zappar & SIG Produce Playful Interactive Packaging for Water (Category: Tech) Implication: Opportunity for CPG companies to offer an engaging and unique product experience through AR technology - [AR Wine Label Apps](https://www.trendhunter.com/trends/ar-wine-label): The Rabble Wine Company App Adds Dimension to Historic Wine Labels (Category: Tech) Implication: The wine industry can leverage augmented reality technology to create innovative packaging designs that enhance the consumer experience. - [AR Craft Beer Packaging](https://www.trendhunter.com/trends/ar-beer-packaging): Devils Backbone Brewing Co. Launched Storytelling AR Packaging (Category: Tech) Implication: Craft beer industry can leverage AR packaging to enhance brand storytelling and consumer engagement. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)