# Augmented Driving Car displays are upgraded to satisfy tech-obsessed drivers. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 6, 2014 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/augmented-driving ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Augmented Driving trend? **Augmented Driving:** As vehicle design becomes more complex, consumers are craving the next level of integration, which is coming in the form of sophisticated navigation displays. Utilizing projection and detection technology, the solutions satisfy consumer demand for convenience-infused driving experiences. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 5, 2014 to Jan 9, 2016 - Published: Aug 6, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Augmented Driving trend ### Augmented Displays The use of augmented reality in automobile displays, including projection and detection technology, satisfies consumer demand for convenience-infused driving experiences. ### Virtual Cockpits The popularity of sleek in-car infotainment displays has led to the development of virtual cockpit designs, allowing drivers to customize their control centers for car settings. ### Autonomous Systems Life-Enhancing Intelligent Vehicle Solutions (LIVS) provide personalized in-car entertainment, a mobile office, and camera assistance, making the autonomous features of future cars more approachable. ## What the Augmented Driving trend means for industry ### For Automotive technology Adapting virtual and augmented reality systems and autonomous technology to the automobile industry can create convenience-infused driving experiences and personalized, approachable autonomous cars. ### For Telecommunications LTE connectivity and Voice over LTE (VoLTE) support can make in-car entertainment and communication systems available on the go with the use of virtual and augmented displays. ### For Consumer Electronics The introduction of LIVS, 'HERE' mapping technology from Nokia, and traffic light information systems in the Audi Virtual Dashboard are just a few of the ways that consumer electronics have been integrated into the automobile industry. ## Trend signals for Augmented Driving Trend score 4.9 out of 10, from popularity 66%, activity 73%, freshness 8%. - Popularity: 66% - Activity: 73% - Freshness: 8% ## Examples of the Augmented Driving trend 4 featured examples from Aug 5, 2014 to Jan 9, 2016. - [Virtual Vehicle Dashboards](https://www.trendhunter.com/trends/audi-virtual-dashboard): The Audi Virtual Dashboard Brings New Features to Drivers at CES 2016 (Category: Autos) Implication: The automotive industry can explore the development of innovative vehicle dashboard designs and features. - [Virtual Car Displays](https://www.trendhunter.com/trends/audi-tt-cockpit): The Third-Generation Audi TT Cockpit Will Be a Virtual Cockpit (Category: Autos) Implication: The automotive industry can capitalize on virtual car displays to create innovative and immersive driving experiences. - [Autonomous Car Systems](https://www.trendhunter.com/trends/harman-livs): CES 2016 Introduces Harman LIVS as a Life-Saving Automotive System (Category: Autos) Implication: Intelligent in-car systems like LIVS could revolutionize how cars are designed and marketed in the future. - [Futuristic Windshield Displays](https://www.trendhunter.com/trends/continental-arhud): The Continental AR-HUD System Displays Information on Windshields (Category: Autos) Implication: Continued advancements in windshield display technology could disrupt the automotive industry by transforming the driving experience and giving companies a competitive edge. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)