# Augmented Display Entertaining patrons even before shopping, brands turn to interactive windows. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 14, 2014, updated Feb 20, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/augmented-display ## Key Figures - Trend score: 5.3/10 - Evidence articles: 8 ## What is the Augmented Display trend? **Augmented Display:** As the global economy continues to waver and retailers become ever more pressured to draw in prospective shoppers, window displays are evolving to grab attention with augmented reality and over-the-top premises before even plugging a product. Speaking to consumers that crave a manageable form of escapism and novelty, the displays correlate a sense of youthful optimism about financial woes and personal problems to provide shoppers with a full-on entertainment experience. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 15, 2013 to Sep 3, 2015 - Published: Feb 14, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Augmented Display trend ### Interactive Retail Windows Brands are evolving retail displays to incorporate augmented reality and interactive elements to provide shoppers with a full-on entertainment experience. ### VR-Powered Hybrid Retail Fashion brands are creating immersive retail experiences that fuse virtual elements with physical storefronts and pop-up services, to provide a dynamic shopping experience. ### Facial Recognition Shop Windows Retail brands are incorporating facial recognition technology into shop windows to interact with customers, offer tailored discounts, and connect with a multilingual audience. ## What the Augmented Display trend means for industry ### For Retail Retailers are transforming the shopping experience by using technology and interactive elements to create engaging displays that attract and entertain customers. ### For Fashion Fashion brands are exploring innovative ways to merge technology and physical experiences to create immersive shopping experiences. ### For Beauty Beauty retailers are incorporating facial recognition technology into shop windows to offer personalized discounts and interact with a multilingual audience. ## Trend signals for Augmented Display Trend score 5.3 out of 10, from popularity 87%, activity 63%, freshness 8%. - Popularity: 87% - Activity: 63% - Freshness: 8% ## Examples of the Augmented Display trend 8 featured examples from Feb 15, 2013 to Sep 3, 2015. - [Interactive Fairy Tale Windows](https://www.trendhunter.com/trends/holiday-window-display): Galeries Lafayette's Holiday Window Display Retells a Classic Story (Category: Business) Implication: Integrating interactive window displays and digital interactivity in retail stores to enhance the customer experience. - [Yeti Storybook Window Displays](https://www.trendhunter.com/trends/saks-fifth-avenue-holiday): The Saks Fifth Avenue Holiday Window is an Interactive Experience (Category: Marketing) Implication: Retailers can leverage interactive holiday window displays to attract customers and drive foot traffic to physical stores. - [Gaming Retail Windows](https://www.trendhunter.com/trends/pop-up-game): The Play Array Project Turns a Retail Storefronts into a Pop-Up Game (Category: Marketing) Implication: Retail stores could use interactive displays to enhance the customer experience. - [VR-Powered Hybrid Retail](https://www.trendhunter.com/trends/ted-baker-shoreditch): The Ted Baker Shoreditch Store Has a Barbershop and VR Technology (Category: Tech) Implication: Opportunity for retail brands to adopt virtual and hybrid experiences to attract and engage customers. - [Festive Augmented Reality Windows](https://www.trendhunter.com/trends/la-rinascente): This Year's Holiday Window from La Rinascente is Interactive (Category: Business) Implication: The retail industry can adopt augmented reality technology to create unique shopping experiences and attract more customers. - [Movement-Mimicking Mannequins](https://www.trendhunter.com/trends/united-arrows-marionettebots): The United Arrows Marionettebots Attract Customers Through Motion (Category: Tech) Implication: The retail industry can explore the integration of movement-mimicking mannequins to enhance visual merchandising and customer interaction. - [Virtual Shopping Displays](https://www.trendhunter.com/trends/christmas-displays): eBay's Christmas Displays Let Customers Buy From Real-Life Windows (Category: Business) Implication: E-commerce businesses can use shoppable windows and interactive displays to seamlessly merge the online and offline shopping experience. - [Multilingual Beauty Windows](https://www.trendhunter.com/trends/beauty-retail): Ainz & Tuple's Beauty Retail Window Prints Coupons in Many Languages (Category: Marketing) Implication: This technology can help beauty and cosmetic brands reach out to a wider audience, including different language speakers. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)