# Augmented Dining Restaurants serve more than just food to enhance patronage. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Oct 19, 2011 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/augmented-dining ## Key Figures - Trend score: 3.9/10 - Evidence articles: 8 ## What is the Augmented Dining trend? **Augmented Dining:** More restaurants and eateries are straying from the traditional expectation of serving only food and embarking on new ventures that entice consumers with specific preferences. These establishments go beyond a theme; they offer a unique additional service or activitiy—such as animal petting, clothes-cleaning and even tattooing—to draw in patrons who might otherwise not be interested in the food aspect of the business. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 9 to Oct 21, 2011 - Published: Oct 19, 2011 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Augmented Dining trend ### Augmented Dining Restaurants are offering unique activities to draw in patrons who may not be interested in the food aspect of the business. ### Creative Hybrid Cafes Businesses are combining multiple experiences into one establishment, such as cat petting and coffee-drinking, and handbag shopping and coffee-drinking. ### Immersive Restaurant Experiences Eateries are creating elaborate, playful, artful, and sometimes even creepy atmospheres through decor, lighting, and music to complement the food and enhance the dining experience. ## What the Augmented Dining trend means for industry ### For Food and Beverage Food and beverage businesses can explore creative ways to attract customers through innovative food pairing, unique experiences, and interactive environments. ### For Retail The retail industry can learn from hybrid businesses by combining products and services to create a unique shopping and hangout experience. ### For Media Media companies can increase engagement and community involvement by creating physical spaces where customers can interact with journalists and editors, and attend events related to the publication. ## Trend signals for Augmented Dining Trend score 3.9 out of 10, from popularity 64%, activity 45%, freshness 8%. - Popularity: 64% - Activity: 45% - Freshness: 8% ## Examples of the Augmented Dining trend 8 featured examples from Feb 9 to Oct 21, 2011. - [Fashion Shop Cafe Hybrids](https://www.trendhunter.com/trends/property-of-store): 'Property Of...' Store is Both a Cool Hangout and Retail Establishment (Category: Business) Implication: The fashion retail industry can explore the concept of cafe-retail hybrids to enhance customer engagement and create unique shopping experiences. - [Playful Culinary Hotspots](https://www.trendhunter.com/trends/hotel-thoumieux-restaurant-gastronomique): Hotel Thoumieux Restaurant Gastronomique Engages Your Senses (Category: Art & Design) Implication: An opportunity for the hospitality industry to elevate the dining experience by investing in elaborate restaurant styling and playfully luxurious atmospheres. - [Tattoo Tea Parlors](https://www.trendhunter.com/trends/horror-picture-tea): Get a Tat and Eat a Slice of Cake at Horror Picture Tea in Paris (Category: Lifestyle) Implication: Opportunity for businesses to incorporate unusual and unique flavors into their products to stand out and appeal to a new market. - [Clothes-Cleaning Cafes](https://www.trendhunter.com/trends/laundromat-cafe): Copenhagen's Laundromat Cafe Lets You Do Laundry While Sipping Lattes (Category: World) Implication: Laundromat cafes fall within the hospitality industry, providing a new and creative venue for customers to relax, socialize, and enjoy their daily routines. - [Pet Store Cafes](https://www.trendhunter.com/trends/felis-ristorante-and-cat-lounge): The Felis Ristorante and Cat Lounge Lets You Drink Tea and Cuddle Pets (Category: Business) Implication: The hospitality industry can capitalize on the pet cafe trend by opening pet-friendly cafes and lounges that cater to animal lovers. - [Newspaper-Branded Coffee Shops](https://www.trendhunter.com/trends/winnipeg-free-press-cafe): Winnipeg Free Press Cafe Invites Interaction With Publication (Category: Pop Culture) Implication: Media outlets could create additional sources of revenue and increase community engagement by bringing their brand and journalists into the food and beverage space. - [Reptile Cafes](https://www.trendhunter.com/trends/yokohama-subtropical-tea): Yokohama Subtropical Tea is Staffed by Cold-Blooded Creatures (Category: Lifestyle) Implication: Reptile cafes present opportunities for hotels, restaurants, and cafes to expand their offerings with novel experiences for consumers. - [Wedding Planner Restaurants](https://www.trendhunter.com/trends/wedding-cafe-lounge): The Wedding Cafe & Lounge Lets You Plan Your Wedding While You Party (Category: Lifestyle) Implication: Disruptive innovation opportunity in the wedding planning industry by leveraging technology and data to offer personalized and efficient services. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)