# Augmented Customization Brands customize AR experiences in order to better connect with consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 31, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/augmented-customization ## Key Figures - Trend score: 5.1/10 - Evidence articles: 7 ## What is the Augmented Customization trend? **Augmented Customization:** The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust. ## The consumer insight behind the Augmented Customization trend For North American consumers, personalized experiences facilitated by brands are not simply about the experience, but about establishing relationships with the brands in question. In an age where consumers are accustomed to–but wary of–personalized ads from brands, customized and interactive experiences are opt-in solutions that build trust rather than suspicion among consumers. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 20, 2017 to Oct 4, 2019 - Published: May 31, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Augmented Customization trend ### Personalized AR Experiences Augmented customization is the trend of enhancing customer experience further with the adoption of personalized augmented reality experiences. Brands create moments specific to the people viewing them to enhance loyalty and consumer trust. ### AR-Powered Personalization Personalization being enabled by AR is the trend observed as brands and individuals shift to favor the new functionality for entertainment or marketing purposes. ### AR Technology in Retail The adoption of AR in retail is the trend observed, providing a cutting-edge retail experience centered around personalization, customization and AR try-ons. ## What the Augmented Customization trend means for industry ### For Retail The retail industry can benefit from offering interactive AR-powered try-ons for a more personalized experience, enhancing consumer loyalty and trust while providing an elevated shopping experience. ### For Logistics The logistics industry can embrace the AR trend by offering personalized package experiences that allow individuals to momentously bridge the distance between each other. ### For E-commerce The e-commerce industry can benefit from offering AR-powered visualization tools that provide consumers with size visualization features and personalized body models, that make online shopping more immersive. ## Workshop question How could your brand adopt personalized AR experiences in your customer's purchase journey? ## Trend signals for Augmented Customization Trend score 5.1 out of 10, from popularity 82%, activity 64%, freshness 9%. - Popularity: 82% - Activity: 64% - Freshness: 9% ## Examples of the Augmented Customization trend 7 featured examples from Dec 20, 2017 to Oct 4, 2019. - [AR Fashion Flagships](https://www.trendhunter.com/trends/chanel-paris-store): The Chanel Paris Store Supports Personalized Shopping Experiences with AR (Category: Business) Implication: The luxury retail industry can leverage augmented reality and clienteling tools to provide premium personalized experiences to its affluent customer base. - [AR Sneaker Try-Ons](https://www.trendhunter.com/trends/ar-sneaker): GOAT's Augmented Reality Experience Previews Rare & Exclusive Footwear Styles (Category: Tech) Implication: The e-commerce industry can benefit from the augmented reality try-on feature by attracting more customers, reducing returns, and enhancing the purchasing experience with virtual… - [Personalized AR Avatar Platforms](https://www.trendhunter.com/trends/fable): 'Fable' Lets Users Create Custom Avatars for Use in AR (Category: Tech) Implication: Social media platforms can utilize personalized AR avatars to enhance user experience and engagement with their app. - [AR Wholesale Retailer Apps](https://www.trendhunter.com/trends/overstock-mobile-app): The Overstock Mobile App Makes Discount Shopping More Immersive (Category: Business) Implication: Retailers can leverage augmented reality and streamlined checkout features in their mobile apps to attract and engage customers, resulting in a more immersive and convenient shopp… - [AR Fitting Room Software](https://www.trendhunter.com/trends/avametric): Avametric Specializes in App Development and Virtual E-Commerce Services (Category: Tech) Implication: Disruptive innovation opportunity: Implement AR fitting rooms and e-commerce try on tools to revolutionize the way customers shop for clothes online. - [AR-Powered Personalized Packages](https://www.trendhunter.com/trends/personalized-packages): Hermes Adds a Heart-Warming Customization Feature to Its Delivery (Category: Art & Design) Implication: Innovative solutions to improve customer experience and build stronger connections with recipients. - [AR Get-Well Cards](https://www.trendhunter.com/trends/get-well-cards): Honda's 'The Ultimate Get-Well Card' Uses AR to Cheer Children in the Hospital (Category: Tech) Implication: Integrating augmented reality into greeting cards presents a disruptive innovation opportunity for the industry to enhance customer experiences. ## Recent trend clusters - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)