# Augmented B2B As AR technology underperforms in the consumer space, it finds a home in B2B. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 15, 2021 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/augmented-b2b ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Augmented B2B trend? **Augmented B2B:** AR/VR/MR consumer products are still fairly niched among consumers; however, these technologies increase in popularity in the B2B space. This is seen in employee onboarding, cross-company collaboration, sales, and beyond. Though the business world is becoming increasingly virtual, immersive technologies help retain sensory connections. ## The consumer insight behind the Augmented B2B trend The rise in popularity of AR/VR/MR services in the B2B space is partially due to the imposed WFH rules across many countries during the pandemic. Though many industries prove to be fully functioning without office spaces, employees must retain a sense of connection. These technologies lend efficiency, convenience, and safety while still being immersive and providing a multisensory connection. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 28, 2021 - Published: Jul 15, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Augmented B2B trend ### Rise of AR/VR/MR in B2B AR/VR/MR technologies are increasing in popularity in the B2B space, offering sensory connections to remote employees and enhancing existing content. ### Accessibility of AR Tools AR tools like Blippar's Blippbuilder and Threekit Visual Configurator are becoming more accessible to businesses without technical experience, driving sales and streamlining user experience. ### Immersive Construction Tools HoloSite tool by XYZ Reality represents the potential for augmented reality (AR) in the construction industry, optimizing efficiency, accuracy, and mitigating budget and timeline delays. ## What the Augmented B2B trend means for industry ### For B2B Marketing AR/VR/MR technologies present new marketing opportunities for businesses to enhance brand awareness and create valuable experiences for end-users. ### For Training and Education AR tools like Teamwork AR and Blippbuilder offer immersive, real-time AR-assisted instruction that streamlines technical training and optimizes knowledge transfer. ### For Construction AR tools like HoloSite represent new innovations in the construction industry, optimizing accuracy, efficiency, and mitigating budget and timeline delays. ## Workshop question Where in your business could the use of immersive technologies be beneficial? ## Trend signals for Augmented B2B Trend score 3.7 out of 10, from popularity 56%, activity 45%, freshness 10%. - Popularity: 56% - Activity: 45% - Freshness: 10% ## Examples of the Augmented B2B trend 4 featured examples from Jun 28, 2021. - [Immersive Construction Tools](https://www.trendhunter.com/trends/holosite-tool): XYZ Reality's HoloSite Tool Uses AR to Optimize Construction (Category: Art & Design) Implication: The development of AR-assisted tools like the HoloSite tool will revolutionize the construction industry and create new opportunities for tech companies to provide innovative solu… - [Accessible Augmented Reality Tools](https://www.trendhunter.com/trends/blippbuilder-tool): Blippar's Blippbuilder Tool Makes Staging AR Campaigns Easy (Category: Business) Implication: The use of accessible AR tools can revolutionize marketing campaigns and increase engagement with audiences. - [Augmented Reality Product Visualizer](https://www.trendhunter.com/trends/threekit-visual-configurator): The Threekit Visual Configurator Drives Sales Using AR Tools (Category: Tech) Implication: Tools like Threekit Visual Configurator that enable 3D visualization and configuration can enhance the online shopping experience for consumers and drive sales for e-commerce busi… - [AR-Assisted B2B Training Tools](https://www.trendhunter.com/trends/teamwork-ar): Teamwork AR Grants Efficient Real-Time AR-Assisted Job Training (Category: Business) Implication: The education and training industry can utilize AR technology to create more efficient and interactive training programs for students and professionals. ## Recent trend clusters - [Fixable Devices](https://www.trendhunter.com/protrends/fixable-devices) (Tech) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)