# Auditory Direction Directional audio devices become increasingly precise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 22, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/auditory-direction ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Auditory Direction trend? **Auditory Direction:** Speakers with directional functionalities allow for users to listen to audio in open spaces, without disturbing those around them. The precision of such devices had a multitude of implications, from making the process of listening to audio without headphones a more personal experience, to enhancing accessibility by helping individuals with hearing impairments. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 12, 2016 to Feb 23, 2018 - Published: Feb 22, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Auditory Direction trend ### Directional Speakers The ability of speakers to emit sound in a focused beam will revolutionize personalized and more private sound listening experiences. ### Transparent Speakers Glass-enhanced audio can deliver private sound experiences for individuals with hearing disabilities while maintaining discretion for others. ### Portable Directional Speakers The portability of directional speakers that offer sound to a specific individual needs further exploration for applications in various public and private settings. ## What the Auditory Direction trend means for industry ### For Audio Equipment Manufacturing Companies can focus on developing new technologies that can provide an enjoyable audio experience for individuals who do not prefer headphones. ### For Consumer Electronics Retail Retailers of audio and sound equipment can invest in and carry directional and glass-enhanced speakers that can appeal to individuals in search of more private sound experiences. ### For Public Spaces and Services Public spaces, such as libraries or museums, and services, such as ATMs, can provide directional and glass-enhanced audio to individuals who want an experience that maintains privacy. ## Workshop question How can your brand curate personalized, accessible products/services for its customers? ## Trend signals for Auditory Direction Trend score 2.9 out of 10, from popularity 37%, activity 41%, freshness 8%. - Popularity: 37% - Activity: 41% - Freshness: 8% ## Examples of the Auditory Direction trend 5 featured examples from Apr 12, 2016 to Feb 23, 2018. - [Directional Audio Speakers](https://www.trendhunter.com/trends/directional-audio): The Soundlazer VR Speakers Create a Private Sound Bubble for the User (Category: Tech) Implication: Disruptive innovation opportunity: Integrate directional audio speakers into the gaming industry, offering immersive and focused sound experiences for virtual reality gamers. - [Directional Speaker Devices](https://www.trendhunter.com/trends/capso-speaker): The 'CAPSO' Speaker is Ideal for Those Who Don't Like Headphones (Category: Tech) Implication: Creating directional audio speakers could provide users with a non-intrusive and more efficient way of experiencing personal audio, disrupting the personal audio industry. - [Modern Translucent Speakers](https://www.trendhunter.com/trends/transparent-speakers): These Transparent Speakers Use Glass To Optimize and Focus Sound (Category: Art & Design) Implication: The audio technology industry can integrate glass-based speakers to enhance sound quality and create unique user experiences. - [Precise Directional Speakers](https://www.trendhunter.com/trends/directional-speakers): This French-Made Speaker Offers a Headphone-Like Listening Experience (Category: Tech) Implication: The development of precise directional speakers has the potential to revolutionize the audio technology industry by offering new ways to manipulate and control sound. - [Portable Directional Speakers](https://www.trendhunter.com/trends/samsung-sray): The Samsung S-Ray is a Contactless Alternative to Earphones (Category: Tech) Implication: The consumer electronics industry can explore the potential of directional sound technology to create innovative audio products that enhance user experiences. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)